Dailymotion Buys Jilion, Gains SublimeVideo Player
Video sharing site Dailymotion announced that it has acquired software developer Jilion, gaining its popular HTML5 SublimeVideo Player. In a statement, Dailymotion said that the technology and the talent it gained would help it provide a leading video experience on multiple platforms. The terms of the acquisition were not divulged.
Dailymotion says this is a win for all of its content partners, who will be able to use the enhanced features of the SublimeVideo Player such as customization options, enhanced playback controls, and better integration with social networks.
"Jilion with its SublimeVideo engine is by far the best solution out there,” says Cedric Tournay, CEO of Dailymotion.
Swiss startup Jilion created the SublimeVideo Player in 2010 to show off its HTML5 programming abilities, then commercialized the player in 2011. It was billed as the world's first cloud-based HTML5 video player service. In a blog post, Jillion says that the company has been approached for acquisition many times, but was finally persuaded by Dailymotion's vision and its plans to push Jilion's technology to greater heights. Jilion also said it admires that Dailymotion has retained its startup spirit.
For its existing customers, Jilion notes that videos will continue to play "for the time being." It created a page to keep customers informed about any possible changes, but so far the page has little information.
Using the exchange, ad-buyers can use real-time bidding to target specific viewer groups on multiple platforms
Music-lovers in the U.K., France, Ireland, Italy, and Spain can now view their favorite singers and bands on Dailymotion.
Viewers can relax and enjoy a more TV-like experience with revamped Dailymotion connected TV apps.
Sleek HTML5 player delivers videos on a range of platforms and devices and is easy to implement.