Chromecast Now Shipping More Units Than Apple TV, Finds IHS
While Apple had been distributing more Apple TVs than Google was shipping Chromecast devices, that changed in the first quarter of 2016, finds IHS research. Google shipped 3.2 million Chromecasts that quarter, compared to 1.7 million set-top boxes from Apple. The two market leaders perform similar functions, but offer different experiences and prices: The Chromecast sells for $35 USD and doesn't include a user interface, while the Apple TV is a premium product at $149 USD.
IHS predict that Chromecast will continue to dominate the market: “We anticipate that this reversal will persist,” says Merrick Kingston, principal analyst for the connected home at IHS Technology. “Since the introduction of the fourth-generation Apple TV, Apple and Google have pursued vastly different strategies.”
IHS also finds that Netflix, the leading subscription video-on-demand service, reaches 339 million connected devices in the U.S., or 32 percent of the full connected device landscape.
“Netflix’s reach is a testament to the company’s unrivalled device strategy,” Kingston says. “The service’s ubiquity turns Netflix into a de facto rival—and, on occasion, complement—to any other given video offering in the U.S.”
The data comes from IHS's latest Connected Device Market Monitor, a quarterly report that looks at trends in the connected device and OTT markets.
When people can easily find new movies and shows to watch, they like the overall experience. The challenge is getting them to use content discovery features.
19 Sep 2018
When consumers own a Fire TV device, they're more likely to subscribe to Amazon Prime Video and rate the service highly.
29 Aug 2018
Viewers are streaming more video to their mobile devices, and demanding mobile supports in the subscription video services they choose.
29 May 2018
There may be peace in our time between Amazon and Apple. While that's good news for home streamers, it suggests Apple is no longer interested in creating a skinny bundle.
02 Jun 2017
Launching direct-to-consumer video services is increasingly easy, but gaining a mass audience requires getting access, warns IHS Markit.
28 Feb 2017
While some pay TV operators have seen increased customer satisfaction with Netflix integration, others will likely face lower average revenues.
12 Feb 2016
More channels are creating over-the-top direct-to-consumer subscription services, changing the meaning of what a channel is and what it provides.
27 Oct 2015
Italy is the biggest TV viewer in Europe, but Americans watch even more. Catch-up services are popular in the U.K.
02 Sep 2015