BT Reaches Out to Accenture for BT Sport Multi-Screen Delivery
When BT needed to create its newest broadcast offering, BT Sport, it reached out to global management consultant Accenture and its Accenture Video Solution (AVS) video software platform. BT Sport was created after BT acquired the rights to 38 Barclays Premier League football games for 3 seasons, Aviva Premiership Rugby, Women’s Tennis Association matches, and MotoGP starting in 2014. The channel needed to launch on August 1 of this year, so that it was ready for the Barclays Premiere League season. According to BT, Accenture’s comprehensive platform was able to provide video-on-demand, live streaming, mobile apps, and online services in a six-month schedule so that everything was ready by the launch date.
“Accenture brought delivery experts as well as the latest technology in digital video, live events, cloud, and mobility,” says Greg McCall, chief operating officer for television and content at BT. “Not only did we have access to the innovation we needed to craft the solution, but Accenture provided the predictability required to deliver against such an important and inflexible launch date.”
BT Sport is available at no extra cost to BT Broadband, BT Infinity, and Virgin Media XL customers who can view content on set-top boxes or mobile devices. Accenture says AVS lets broadcasters launch over-the-top and digital video services quickly.
thePlatform's MPX system will manage online video publishing, rights management, and more for BT TV.
In the opening day keynote address, BT Sport explained how it created an over-the-top service in months that's able to scale for millions of concurrent viewers.