BBC and ComScore Strike Large-Scale Deal for Digital Analytics
The digital measurement specialist ComScore has scored a major win with a new client. ComScore announced today that the BBC has selected it as the analytics source for all BBC digital content. The deal covers all video, web, and mobile content for both domestic and global services.
The BBC will use ComScore's Digital Analytix service, which offers real-time views on all platforms, as well as analysis, audience segmentation, and advanced reporting features.
“In an increasingly fragmented digital media environment, Digital Analytix provides the ability to understand the entire user experience across different consumer devices at a granular level," says Mike Read, senior vice president and managing director for ComScore in the U.K. "Through a streamlined analytics platform, ComScore helps organizations take action on data insights and improve the end-user experience."
While already a major player in the field, ComScore recognizes the value of a major customer like the BBC.
“To be selected by the BBC underscores ComScore’s expertise in delivering advanced technical solutions that help leading global brands maximize the full value of their digital assets," Read adds.
Last month, ComScore issued a white paper showing that TV viewing habits are shifting to online viewing, and young adults are leading the way.
Taking a break after the London Olympics, the BBC's Future Media team planned their biggest project yet, a scalable cloud backend.
07 Oct 2014
Building on a research trial during the World Cup, the BBC will use the Commonwealth Games in Glasgow to trial what it calls the world's first live Ultra HD production and transmission entirely in IP
26 Jun 2014
In a closed research project, the BBC will deliver the FIFA final and two other matches in ultra-high definition. The project should pave the way for a 4K channel launch in the future.
05 Jun 2014