How to Choose a Cloud Encoder for On-Demand and Live Video

The trend to cloud encoding is growing, and at the recent Streaming Forum conference in London, attendees got expert tips on how to select a vendor. Streaming Media contributor Jan Ozer lets a first-day panel on what to think about when shopping for a cloud encoder.

"When we think about cloud encoding, someone either builds their own encoding center and rents it to you -- and has their own encoding center, as well as using several different cloud services -- or they integrate with a cloud computer vendor and then sell the service to you," Ozer said. "Basically, it's encoding in the cloud and the high-level benefits are lower capital expenditures -- you don't have to buy the hardware -- and elastic scalability."

Encoding needs often aren't steady. A publisher might need only a few files encoded each day, but then need thousands turned around quickly at some point. Cloud encoding excels at satisfying that variable demand.

"The theory of cloud encoding to a lot of people, and I think this is the classic cloud encoding schema, is if you have a thousand files you need done tomorrow, you just send them up to the vendor and they should be able to encode those," Ozer continued. "You don't have to worry about how they provision machines, any of that stuff. Elastic scalability, I think, is one of the key value propositions of the cloud."

For tips on choosing a cloud encoder, watch the full video below.

Choosing a Cloud Encoder

The session describes what cloud encoding is and how it works for both live and on- demand applications; details the types of applications that work well with cloud encoding; and identifies factors to consider when choosing an on-demand and live- cloud encoding service, including qualitative and performance results from recent reviews.

Presenter Jan Ozer, Principal, Doceo Publishing

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Buyers' Guide to Live Encoders 2018

While nearly any encoder can connect to any streaming service, some encoders make it easier than others. Here's how to choose the right tool for the job.

How to Choose a Live Encoder for Adaptive Video Streaming

Live video encoding used to be a simple operation that the broadcaster handled on-site. Now, offering streaming video to multiple platforms requires more power and bandwidth.

Cloud Encoding: One Name, but Many Variables to Consider

Digging into the competing cloud encoding solutions shows that they're far from similar, making comparisons difficult.

Encoding for Multiple Devices

Reach viewers no matter where they are. Check out these strategies for reaching the most devices with the smallest number of files.

Video Encoding: When to Use the Cloud and When to Stay In-House

Get advice from Sorenson, Zencoder, and When companies should encode and transcode their own content, and when it makes sense to send video to the cloud.