British Pathé TV Reboots SVOD with StreamAMG
Renowned media company and classic movie archive owner British Pathé has partnered with StreamAMG to reboot its SVOD service British Pathé TV, this time featuring full analytics and an improved payment management platform.
First launched in 2016 and now costing £5.99 (US $7.77) a month, the OTT service is available worldwide, featuring classic movies and full-length documentaries. The company says it wanted greater in-house control and transparency of its video solution with full analytics and is achieving that with StreamAMG products.
Media Platform is StreamAMG’s online video platform, hosted in Europe and built on Kaltura’s Community Edition (CE) codebase. The codebase is hosted on Amazon AWS infrastructure with auto-scaling and delivered via Akamai and CloudFront CDNs. It includes StreamAMG’s HTLM5 player suitable for desktop, mobile and connected devices.
Cloud Pay, described as a “comprehensive payment and user management platform,” integrates video data into user retention recommendations and adds rule creation, package creation, CRM, reporting, and anti-churn mechanisms.
British Pathé TV says it is now seeking affiliate marketing partners to help the service reach its target audiences.
“StreamAMG’s Media Platform gives British Pathé TV what it needs to grow and to solidify itself as the specialist alternative to the mainstream broadcast channels,” said Alastair White, CEO of British Pathé in a press statement. “We now have the tools to build a stronger relationship with history buffs, royal watchers, cinema aficionados, train enthusiasts, and other specialist audiences that conventional services are failing to cater for.”
British Pathé runs a successful footage licensing business including representing the Reuters historical collection.
British Pathé TV complements the existing British Pathé newsreel archive, which remains free-to-view on its separate website.
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