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Comcast moves for ITV to create a UK-focused streaming giant

UK commercial broadcaster ITV has confirmed it's in early-stage talks about a possible sale of its broadcasting business to Comcast, which already owns pay-TV broadcaster Sky in the UK.

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The Media League’s Thierry Fautier Talks Gen AI and Widening Streaming’s Scope at Streaming Media 2025

The Media League co-founder Thierry Fautier joins Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025 for a reality check on the use, application, and regulation of generative AI in the streaming world as experienced at The Media League. Fautier advocates for a balanced approach to technology adoption, considering both cost efficiency and the expansion of services to a global audience.

Eyevinn Technology’s Magnus Svensson Talks the Need for Modular Broadcast Tech Development at Streaming Media 2025

Media solution specialist Magnus Svensson of Eyevinn Technology discusses the company's role as an independent streaming media expertise firm and how it promotes its services, along with the shift toward AI-driven orchestration in this conversation with Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025.

NPAW’s Bruno Giner Talks Insights-Driven Streaming at Streaming Media 2025

Bruno Giner, VP Sales, Global, at Nice People At Work (NPAW), discusses the importance of insights in streaming optimisation and how NPAW works with its collaborators and partners to cultivate a data-driven and data-sharing culture across the streaming industry in this interview with Streaming Media contributing editor Timothy Fore-Siglin from Streaming Media 2025.

SM 2025: Elecard’s Victoria Tuzova talks livestream monitoring and rethinking the sport fan experience

Elecard Head of Strategic Partnerships Victoria Tuzova joins Future Frames Podcast Co-Producer Doug Daulton for a candid interview on the show floor at Streaming Media 2025, discussing livestream monitoring for sport and other large-scale events, ways to improve the sport fan experience through ultra-low-latency and personalisation, and her work with Women in Streaming Media to heighten women's representation in the industry.

Streaming Media Columns

YouTube self-policing isn't working

As deceptive ads, scams, and deepfakes flood YouTube's airwaves, Britain's Liberal Democratic Party argue that YouTube adverts should meet the same rigorous standards applied elsewhere in the ecosystem in which YouTube now operates. Industry bodies Clearcast and Radio Central vet the majority of ads broadcast on TV and radio before the air, while YouTube remains free to regulate itself.

The Long and Short of It: Measuring YouTube on TV

YouTube makes short-form viewing in­creasingly commonplace, measurable, and monetised on CTV, and other channels inevita­bly rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."

Talking Localisation

Today, localisation remains a critical budgetary line item for content owners delivering shows to diverse and transnational audiences, and it is probably one whose typical costs have not, until recently, changed considerably in quite some time. The increasingly prevalent use of AI in content localisation, subtitling, and translation promises to change all of that—particularly through the controversial and ethically fraught use of imitative synthetic voices.

Post-Peak Performance in the M&E Universe

The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.

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Winning Attention Through Your Digital Experience

Turning insight into action across the entire lifecycle of your video platform

Gravity shift

Subscribers, bundles, and the acquisition black hole