Video Advertising
Articles

BrightRoll Expands Partnership With Equinix to Amsterdam Facility

By building a data center in Amsterdam, BrightRoll brings ultra-low latency real-time bidding to European buyers.
Featured News, Posted 14 Mar 2014

Videoplaza Launches Aunia, Private Video Marketplace, in Spain

It's invitation-only behind the velvet ropes, where major brands can purchase targeted high-quality online video ad slots programmatically.
Featured News, Posted 06 Feb 2014

Germany's Clipkit Highlights Company and Video Syndication Growth

Syndication is the driving force for online video, Clipkit says, with sports, news, and entertainment the most popular content.
Featured News, Posted 31 Jan 2014

Videoplaza Report: Publishers Need to Architect Their Audiences

By using data to grow audiences, publishers in Western Europe can succeed across devices and grow revenue.
Featured News, Posted 05 Dec 2013

Nielsen Sees TV and Online Viewer Measurements Coming Together

While television and online video don't speak the same language when it comes to viewer metrics, that will change, says a Nielsen exec.
Featured News, Posted 04 Dec 2013

Videology Partners With AddThis for Granular Audience Targeting

By analyzing AddThis's vast behavioral database, Videology can deliver bespoke audience groups for advertisers at scale.
Featured News, Posted 03 Dec 2013

Videology Brings In-Video Contextual Targeting to Europe

VivaKi, the Publicis Groupe's digital ad division, has signed up for the product which allows brands to identify and place ads within specific video content
Featured Articles, Posted 24 Oct 2013

YuMe: Does Screen Size Matter in Online Video Advertising?

Should advertisers stream different ads to different devices, or does the viewer want the same experience from every screen?
Featured Articles, Posted 14 Aug 2013

Tips for Creating a Viral Video Success Story

At the recent Streaming Forum conference, marketing company ST16 explained how it created compelling must-watch videos for its clients.
Featured Articles, Posted 01 Aug 2013

Streaming Forum: Limelight Offers Tips for Video Storytelling

In a second day keynote, attendees learned how to use video to connect with customers and drive conversions.
Featured Articles, Posted 19 Jun 2013

Streaming Forum: Inconsistent Measurement Slowing Investment

The lack of consistent metrics is blamed as a key factor hindering greater ad investment in online video. Plus, is Google really the Death Star?
Featured Articles, Posted 19 Jun 2013

Rightster Changes Pricing Model for YouTube Channel Management

Channel holders now keep all of the revenue that comes from YouTube, only paying a share of revenue that comes from Rightster.
Featured News, Posted 04 Jun 2013

2013 Streaming Media European Readers' Choice Awards Finalists

Here are the top three vote-getters in all 16 categories of this year's European Readers' Choice Awards. We'll be announcing the winners on 18 June at Streaming Forum in London.
Featured Articles, Posted 31 May 2013

Streaming Forum Preview: Does (Screen) Size Matter for Advertisers?

YuMe will present the results of a survey it undertook with UK research firm Decipher into consumer behaviour on laptops, tablets, and smartphones, and how advertisers and content owners alike can maximise their distribution and campaigns
Featured Articles, Posted 30 May 2013

StickyAds.tv Gains €3.1M Series B Funding

Ad exchange and video ad network will develop new technology and expand into other European markets.
Featured News, Posted 28 May 2013

Making Sense of Online Video Advertising

With a mix of video formats, delivery platforms, and ad types, online video advertising is anything but simple. Learn where the industry is now and where it's going in the near future.
Featured Articles, Posted 16 May 2013

Streaming Forum Preview: Netflix Aims to "Delight" Customers

Netflix will kick off Streaming Forum 2013 with a panel discussion highlighting the unique challenges—and opportunities—for SVOD providers to build a content and service supply chain in Europe
Featured Articles, Posted 29 Apr 2013

Videoplaza Releases Karbon 2, Arming Media Owners with Data

Advertisers often have more information about online video metrics than the content owners. Videoplaza aims to change that.
Featured News, Posted 26 Mar 2013

Smartclip Launches SmartX for Programmatic Ad Buying

The SmartX platform offers automated purchasing of premium video ad space, while protecting publisher data.
Featured News, Posted 25 Mar 2013
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