Video Advertising

The 2016 Streaming Media Europe Readers' Choice Awards Finalists

The votes are in and counted, and here are the finalists—the top three vote-getters in each category. Check back for the winners in November.
Featured Articles, Posted 19 Oct 2016

Unified Remix Combats Ad Blockers

Unified Remix is a software engine that creates a single stream from a playlist created by a call to an ad network, a rule set, or by CMS generation, preventing ad blockers from identifying ad server URLs
Featured Articles, Posted 11 Oct 2016

IBC '16: Google Says Nobody Owes Publishers a Living

Google blames some publishers' ineffective digital strategies for "waterfalls of intrusive ads" but says technology offers opportunities to innovate out of the impasse
Featured Articles, Posted 11 Sep 2016

Voting Now Open in the 2016 Streaming Media European Readers' Choice Awards

The nominations are in, and it's time to cast your vote for the best of 375 products and services in 18 different categories.
Featured Articles, Posted 30 Aug 2016

2016 Streaming Media Europe Readers' Choice Awards: Now Accepting Nominations

We'll be accepting nominations until 29 August for the only awards program in the industry where end users get to pick the winners. This year, we've added new categories, including VR/360° video and enterprise.
Featured Articles, Posted 01 Aug 2016

A Stitch in Time: How Stream Stitching Beats the Ad Blockers

Ad blockers are the bane of online video publishers everywhere. Can stream stitching, also known as server-side ad insertion, save the day?
Featured Articles, Posted 23 Jun 2016

90% Skip Pre-Rolls, Finds Mirriad Ad Blocking and Skipping Survey

The vast majority of young adults skip online video and TV ads at least some of the time, making them hard for marketers to reach.
Featured News, Posted 09 Jun 2016

Ad Personalisation is a Relationship, Not a One-Night Stand

As live streaming grows, providers and advertisers need to work together to offer viewers experiences that gain their trust and offer them a long-term, personal experience
Featured Articles, Posted 27 May 2016

Dynamic Ad Insertion: Addressable Advertising at TV Scale

In this extended session, Google shares its experience working with broadcasters implementing DAI into their distribution workflows and discusses some of the challenges this technology faces.
Featured Articles, Posted 28 Mar 2016

Axonista Introduces Object-Based Broadcasting Platform

By bringing interactivity to the screen on mobile devices, set-top boxes, and VR headsets, Axonista opens new avenues to monetisation
Featured News, Posted 21 Mar 2016

Programmatic TV Advertising Will Make Strides in the UK in 2016

The United Kingdom may lead the world in the adoption of programmatic advertising, but significant barriers still remain before it takes over.
Featured Articles, Posted 28 Dec 2015

The Influence of Emerging Markets on the AdTech Landscape

Adtech companies should learn from financial trading hubs as they build out global networks
Featured Articles, Posted 10 Nov 2015

Streaming Forum 2016: Call For Speakers Now Open

The Streaming Forum is back in 2016, with a new location and a new focus on live streaming. It will be part of BVE's London Entertainment Week in February.
Featured Articles, Posted 02 Oct 2015

Online Video Revenue in Europe Jumps to €375M in 2015, Says Study

Programmatic online video ad sales are growing faster in some countries than others, but will count for over half of revenue by 2020.
Featured News, Posted 17 Sep 2015

2015 Streaming Media Readers' Choice Winners

The votes are in, and here are the winners. Read on to find out who our readers voted the best products and services in the world of online video.
Featured Articles, Posted 04 Sep 2015

Telstra Acquires Cloud Asset Management Specialist Nativ

As part of a strategy to create a comprehensive personalized TV and video platform, Telstra's Ooyala acquires U.K.-based Nativ for an undisclosed amount.
Featured News, Posted 29 Jun 2015

Ad Blocking Technology: It’s Not User Choice, It’s Stealing

144 million people around the globe are using ad blockers to skip ads, and some of the biggest companies online are sitting back and letting it happen.
Featured Articles, Posted 05 Jun 2015

Counting Viewers: The Search for Cross-Platform Measurement

The industry is challenged to find a single trusted trading currency that can look at both linear and nonlinear viewing in a unified way.
Featured Articles, Posted 04 Jun 2015

Voting Now Open in 2015 Streaming Media European Readers' Choice Awards

The nominations are in, and it's time to cast your vote for the best of 325 products and services in 15 different categories.
Featured Articles, Posted 01 Jun 2015
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