Video Advertising

The Influence of Emerging Markets on the AdTech Landscape

Adtech companies should learn from financial trading hubs as they build out global networks
Featured Articles, Posted 10 Nov 2015

Streaming Forum 2016: Call For Speakers Now Open

The Streaming Forum is back in 2016, with a new location and a new focus on live streaming. It will be part of BVE's London Entertainment Week in February.
Featured Articles, Posted 02 Oct 2015

Online Video Revenue in Europe Jumps to €375M in 2015, Says Study

Programmatic online video ad sales are growing faster in some countries than others, but will count for over half of revenue by 2020.
Featured News, Posted 17 Sep 2015

2015 Streaming Media Readers' Choice Winners

The votes are in, and here are the winners. Read on to find out who our readers voted the best products and services in the world of online video.
Featured Articles, Posted 04 Sep 2015

Telstra Acquires Cloud Asset Management Specialist Nativ

As part of a strategy to create a comprehensive personalized TV and video platform, Telstra's Ooyala acquires U.K.-based Nativ for an undisclosed amount.
Featured News, Posted 29 Jun 2015

Ad Blocking Technology: It’s Not User Choice, It’s Stealing

144 million people around the globe are using ad blockers to skip ads, and some of the biggest companies online are sitting back and letting it happen.
Featured Articles, Posted 05 Jun 2015

Counting Viewers: The Search for Cross-Platform Measurement

The industry is challenged to find a single trusted trading currency that can look at both linear and nonlinear viewing in a unified way.
Featured Articles, Posted 04 Jun 2015

Voting Now Open in 2015 Streaming Media European Readers' Choice Awards

The nominations are in, and it's time to cast your vote for the best of 325 products and services in 15 different categories.
Featured Articles, Posted 01 Jun 2015

U.K. Viewers Place Their Trust in Online Video Reviews: Survey

When consumers need to learn a new skill or find a worthwhile product, they turn to online video, and YouTube leads the pack.
Featured News, Posted 19 May 2015

2015 Streaming Media European Readers' Choice Awards: Now Accepting Nominations

We'll be accepting nominations until 13 May for the only awards program in the industry where end users get to pick the winners.
Featured Articles, Posted 14 Apr 2015

Videoplaza and TubeMogul Announce Programmatic Ad Marketplace

2015 should be a strong year for programmatic digital video ad buying, with TV ad budgets finally shifting to online content.
Featured News, Posted 18 Mar 2015

Screenpulse Brings Digital Ad Targeting to Broadcast Media

By tracking and analyzing ad placements and results, Screenpulse says, buyers can better target desired demographics.
Featured News, Posted 19 Jan 2015

Broadcasters and Advertisers Still Drinking the Audience Measurement Kool-Aid

What's better: "Millions" of viewers as defined by sketchy science and unreliable data, or thousands of viewers as defined by accurate streaming logs? Old media continues to bank on the "millions," and that will eventually lead to their demise.
Featured Articles, Posted 04 Dec 2014

Coull and PubMatic Create Programmatic Private Marketplace

Dealing exclusively in in-video overlay advertising, the marketplace is an alternative to limited premium pre-roll ads.
Featured News, Posted 12 Nov 2014

Viewability Holds Online Video Ads to Low Standards

Ensuring that paid online video ads are actually seen is a good thing. But the recently created standard is more of a joke than a useful benchmark.
Featured Articles, Posted 06 Nov 2014

BSkyB Funds Whistle Sport, Its Latest Video Start-Up Investment

The U.K. pay TV operator has made serial investments in several young online video companies to safeguard its future. Here's a look at BSkyB's start-up portfolio.
Featured Articles, Posted 30 Oct 2014

Videoplaza Explains the Value of Ads to a Live Event Business

Creating a scalable live event business from scratch is a risky enterprise. One way to play down that risk is by bringing in ads.
Featured Articles, Posted 17 Oct 2014

Dailymotion Offers Automated Ad-Buying with Dailymotion Exchange

Using the exchange, ad-buyers can use real-time bidding to target specific viewer groups on multiple platforms
Featured News, Posted 26 Sep 2014

Unruly Intros Dynamic Video Ad Format that Matches a Site's Look

Responding to demands to reach content streams of mobile viewers, Unruly creates a scalable format for native video ads.
Featured News, Posted 10 Sep 2014
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