Video Advertising
Articles

Broadcasters and Advertisers Still Drinking the Audience Measurement Kool-Aid

What's better: "Millions" of viewers as defined by sketchy science and unreliable data, or thousands of viewers as defined by accurate streaming logs? Old media continues to bank on the "millions," and that will eventually lead to their demise.
Featured Articles, Posted 04 Dec 2014

Coull and PubMatic Create Programmatic Private Marketplace

Dealing exclusively in in-video overlay advertising, the marketplace is an alternative to limited premium pre-roll ads.
Featured News, Posted 12 Nov 2014

Viewability Holds Online Video Ads to Low Standards

Ensuring that paid online video ads are actually seen is a good thing. But the recently created standard is more of a joke than a useful benchmark.
Featured Articles, Posted 06 Nov 2014

BSkyB Funds Whistle Sport, Its Latest Video Start-Up Investment

The U.K. pay TV operator has made serial investments in several young online video companies to safeguard its future. Here's a look at BSkyB's start-up portfolio.
Featured Articles, Posted 30 Oct 2014

Videoplaza Explains the Value of Ads to a Live Event Business

Creating a scalable live event business from scratch is a risky enterprise. One way to play down that risk is by bringing in ads.
Featured Articles, Posted 17 Oct 2014

Dailymotion Offers Automated Ad-Buying with Dailymotion Exchange

Using the exchange, ad-buyers can use real-time bidding to target specific viewer groups on multiple platforms
Featured News, Posted 26 Sep 2014

Unruly Intros Dynamic Video Ad Format that Matches a Site's Look

Responding to demands to reach content streams of mobile viewers, Unruly creates a scalable format for native video ads.
Featured News, Posted 10 Sep 2014

Streaming Tank: Use Social Networks to Build Buzz for Live Events

Creating a massive online video live event means managing the conversation before, during, and after the event itself. Streaming Tank shows how it's done.
Featured Articles, Posted 18 Jul 2014

2014 Streaming Media European Readers' Choice Awards Winners

This was the biggest Streaming Media European Readers' Choice Awards yet, in terms of numbers of both nominees and voters. Here's who took home the big awards at Streaming Forum.
Featured Articles, Posted 24 Jun 2014

U.K. Online Video Ad Market Will Be Worth £4.3 Billion in 2018

A PricewaterhouseCoopers report says online video is the fastest growing ad market, and predicts strong growth in U.K. online advertising.
Featured Articles, Posted 04 Jun 2014

2014 Readers' Choice Awards Finalists

The votes are in, and we'll be announcing the winners at the 2014 Streaming Forum later this month. Here are the finalists—the top three vote-getters in each of our 16 categories
Featured Articles, Posted 02 Jun 2014

Streaming Forum Preview: The Second Screen—More Important than the First?

Tim Siglin will present the findings of a survey he conducted with Piksel and Unisphere Media, one that reveals some surprising results when it comes to people in our own industry feel about second-screen apps, and what those results might bode for the future.
Featured Articles, Posted 02 Jun 2014

BrightRoll Expands Partnership With Equinix to Amsterdam Facility

By building a data center in Amsterdam, BrightRoll brings ultra-low latency real-time bidding to European buyers.
Featured News, Posted 14 Mar 2014

Videoplaza Launches Aunia, Private Video Marketplace, in Spain

It's invitation-only behind the velvet ropes, where major brands can purchase targeted high-quality online video ad slots programmatically.
Featured News, Posted 06 Feb 2014

Germany's Clipkit Highlights Company and Video Syndication Growth

Syndication is the driving force for online video, Clipkit says, with sports, news, and entertainment the most popular content.
Featured News, Posted 31 Jan 2014

Videoplaza Report: Publishers Need to Architect Their Audiences

By using data to grow audiences, publishers in Western Europe can succeed across devices and grow revenue.
Featured News, Posted 05 Dec 2013

Nielsen Sees TV and Online Viewer Measurements Coming Together

While television and online video don't speak the same language when it comes to viewer metrics, that will change, says a Nielsen exec.
Featured News, Posted 04 Dec 2013

Videology Partners With AddThis for Granular Audience Targeting

By analyzing AddThis's vast behavioral database, Videology can deliver bespoke audience groups for advertisers at scale.
Featured News, Posted 03 Dec 2013

Videology Brings In-Video Contextual Targeting to Europe

VivaKi, the Publicis Groupe's digital ad division, has signed up for the product which allows brands to identify and place ads within specific video content
Featured Articles, Posted 24 Oct 2013
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