Streaming Media Europe 2008
16 - 17 October 2008 - (Preconference Workshops: Wednesday, 15 October 2008)
Novotel London West London, UK
  Final Programme [PDF]   Conference At a Glance [PDF]

Pre-Conference - Wednesday 15 October 2008

10.00 - 13.00
W1: Delivering Content with Adobe Flash Media Server
Steve Allison, Technical Evangelist, Strategic Alliances, Adobe Systems
Adobe's Flash Media Server offers a unique combination of powerful streaming and a flexible environment for creating and delivering engaging multidirectional social media experiences to the broadest possible audience. Attendees will learn about HD-quality video, integrated live video streams, delivery to mobile devices, and deeper interactivity through an extensible plug-in architecture. This workshop will also cover new features that include enhanced content protection with encrypted streaming, increased performance, and new logging/measurement tools to maximise the return on content investment.

W2: Comparing Video Formats and Encoding Tools
Jan Ozer, Owner, Streaming Learning Center
This updated workshop is a crash course to help you choose and produce the best delivery format for your On Demand content. Streaming Media veteran Jan Ozer will deliver direct comparisons of VP6, H.264 and WMV/VC-1 encoded files using SD, HD and screencam-based test files, and objectively evaluate and quantify the pros and cons of each format. A comparison of encoding applications will also be discussed to help you choose the tools to get the best-quality results for your content.

W3: Planning, Building and Launching a Podcast
Jose Castillo, President, Flavor, Inc.
This hands-on workshop walks you through the details of starting an audio podcast, from content creation and delivery to syndication. Learn how to use various podcasting tools and other devices as real podcasts are created throughout the workshop. Learn all about the podcasting process including how to syndicate shows via RSS and blogs, what hardware and software solutions work best, how to get listeners to your content, and how others are benefiting from using podcasting today. 

14.00 - 17.00
W4: Deploying On-Demand and Live Media Experiences with Microsoft Silverlight
Marc Holmes, Architect Evangelist (UK), Microsoft
Paul Dawson, Conchango
This workshop covers the entire process of creating, managing and developing rich media experiences with Microsoft Silverlight. Learn how to encode video and other rich media with Expression Encoder and see how to create media players in Expression Blend. The workshop will also demonstrate the media capabilities of Silverlight 2.0 and will explore, in-depth, how to deploy Windows Server 2008 for both streaming (Windows Media Services 2008) and progressive download (IIS 7 Media Pack) scenarios. Attendees will also have the chance to win copies of Expression Encoder.

W5: Webcasting Essentials
Tony Klejna, CEO/CSO, Contributing Editor, Streaming Media Magazine, High Park Media, LLC
Work through the five phases of a webcast: planning, production, encoding, authoring and distribution. To add to your experience the workshop itself is treated as a webcast, with the goal of webcasting live from the workshop. This workshop covers production techniques and encoding hardware and software including the Windows Media Encoder and RealProducer. Workshop attendees are encouraged to participate in the webcast production to get the full  'live' rush.


Claude London
Digital Director
BBC Worldwide
Alec Hendry
Director of Digital Media Operations and Development
MTV Networks UK and Ireland
Digby Lewis
Creative Director
Daily Motion

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