Streaming Media Europe 2010
14 - 15 October 2010 - (Preconference Workshops: Wednesday, 13 October 2010)
Novotel London West London, UK
  Program [PDF]  

Workshops - Wednesday 13 October 2010

10.00 - 13.00
W1: Creating End-to-End Smooth Streaming Video Solutions with Silverlight and IIS Media Services
Tony Klejna, CEO/CSO, Contributing Editor, Streaming Media Magazine, High Park Media, LLC
Learn how to use IIS Media Services to jump-start your video experience without writing a single line of code, and use Expression Encoder to create and seamlessly publish IIS Smooth Streaming content for consumption by viewers across a wide range of user bandwidths and clients including Silverlight and iPhone. This workshop will provide a hands-on walkthrough of how to set up common scenarios such as delivering a live webcast, video  sharing and digital marketing, as well as how to manage your media, protect your content and monetise with advertising by using features built into IIS Media Services.

W2: Flexible Media Delivery on the Adobe Flash Platform
Steve Allison, Technical Evangelist, Strategic Alliances, Adobe Systems
This seminar will explain how to deliver optimised, high quality content to audiences large and small with the Flash Platform's flexible delivery protocols. In addition to covering the powerful new features in Flash Media Server, you will learn the specifics about HTTP Dynamic Streaming—Adobe's adaptive streaming solution—including technical format details, content preparation tools and overall workflow for both live and on demand delivery. Then, find out how you can use Flash Access to protect your valuable content. Finally, you'll learn how easy it is to develop custom players that utilise all of these new features rapidly and efficiently using Open Source Media Framework (OSMF).

14.00 - 17.00
W3: HTML5 And Web Video Standards
Michal Tsur, President & Co-Founder, Kaltura
Zohar Babin, VP of Platform and Growth, Kaltura

This workshop will focus on the HTML5 video standard and the various options out there to support it, and will even take a look at the code of a few live HTML5 video deployments, such as the Wikipedia live video beta. Hosted by leading organisations in the open video movement— and the Open Video Alliance—this workshop will highlight the benefits and challenges of working with the up-and-coming standard, the current status of HTML5 video in the market, and help differentiate between reality and hype regarding the various video standards out there today.

W4: Encoding H.264 Video for Streaming and Progressive Download
Jan Ozer, Founder, Streaming Learning Center

This seminar focuses on producing H.264 video for streaming or progressive download. It will start with a deep look at key H.264 encoding parameters like B-frames, profiles and levels, as well as how to customise encoding parameters for distributing via QuickTime, Flash, Silverlight, and HTML5. After detailing how to operate the H.264-related encoding parameters in tools from Adobe, Apple, Microsoft, Sorenson and Telestream, it will then provide a brief overview of the respective quality output of these tools. You'll learn how your encoding tool compares in terms of quality and configurability, as well as how to configure your encoding tool for maximum H.264 quality.

W5: Mobile Video: Creation and Delivery
Jose Castillo, President, Flavor, Inc.
Tony Klejna, CEO/CSO, Contributing Editor, Streaming Media Magazine, High Park Media, LLC

What's your mobile strategy? From streaming live events onto devices to connecting with and empowering your customers with the latest video tools, the landscape of mobile video is rapidly changing. This hands-on workshop will teach you how to stream both from and to mobile devices, diving deep into both technical and business concerns and exploring the latest tools for live distribution, mobile video creation, and social interaction. Learn how to encode both live and on-demand video and stream it to your audience. Learn how to stream to the iPad/iPhone using IIS7, Expression Encoder, Silverlight, and QuickTime. Use the new HTML5 <video> tag to embed your video in mobile web pages and see how easily video can be included in social media. Learn what the major CDNs and online video platforms offer in the mobile streaming space now and in the future. Learn about developing video for Android devices and device-specific SDKs, and take a brief look at coding for mobile delivery. Android phones may be available for participants to use during the session, and a demonstration of live mobile streaming will give the participants a solid overview in this how-to-do-it session.


Anthony Rose
Ben Schofield
Director of Digital
Red Bee Media

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