Streaming Media Europe 2009
15 - 16 October 2009 - (Preconference Workshops: Wednesday, 14 October 2009)
Novotel London West London, UK
  Final Programme/Event Guide   Conference At a Glance [PDF]

Workshops - Wednesday 14 October 2009

10.00 - 13.00
W1: Live Broadcasting for Silverlight and Windows Media Player
Tony Klejna, CEO/CSO, Contributing Editor, Streaming Media Magazine, High Park Media, LLC
This session will cover the end-to-end steps required to encode, manage, and deliver live streaming broadcasts with Silverlight. Learn how to plan the production workflow and organise your Windows Server infrastructure to target Silverlight or Windows Media Player. The session will also address such topics as server-side playlists, distributing your live broadcast via a CDN, techniques for archiving and distributing the event on-demand, and an overview of digital rights management. To add to your experience the workshop has the goal of broadcasting live from the venue.

W2: Encoding H.264 Video for Streaming and Progressive Download
Jan Ozer, Principal, Streaming Learning Center
This seminar focuses on producing H.264 video for streaming or progressive download. It will start with an in-depth look at key H.264 encoding parameters like B-frames, profiles, and levels, and how to customise encoding parameters for distributing via QuickTime and Flash. After detailing how to operate the H.264-related encoding parameters in tools from Adobe, Apple, Microsoft, Sorenson, and Telestream, it will then provide a brief overview of the respective quality output of these tools. You’ll learn how your encoding tool compares in terms of quality and configurability, as well as how to configure your encoding tool for maximum H.264 quality.

14.00 - 17.00
W3: Developing a Rich Video Player for the Adobe Flash Platform
Steve Allison, Technical Evangelist, Strategic Alliances, Adobe Systems
Learn to deliver the best video experience by understanding the fundamental parts of building a great video player for Flash. Discover how to start from scratch to get the most custom and stable experience possible. Using ActionScript 3 with Adobe Flash CS4 Professional and Adobe Flash Media Server 3.5, you will learn how to develop for dynamic streaming and enhanced seeking while utilising new quality of service metrics in Flash Player 10.  You will also learn tips and tricks on how to encode multi-bitrate video for both live and VOD. Finally, we’ll show you how to put all this together and integrate with a content delivery network that can help you get up and running quickly and scale to meet your business needs.

W4: Planning, Building, and Launching a Video Blog
Jose Castillo, President, Flavor, Inc.
This hands-on workshop will cover the basics of planning, building, and launching a video blog. Whether you are an individual or part of a large corporation, you will learn the power of user-generated content tools for capturing, editing, and sharing video online. Attendees will get a chance to participate as we launch our own video blog during the workshop. We will cover easy-to-use video capture devices, basic video editing tools, and online distribution platforms for your video blog.


William Cooper
Founder and Chief Executive
Guy Phillipson
Internet Advertising Bureau (IAB)
Myles MacBean
Vice President and General Manager
Disney Online Europe Middle-East Africa
Nicholas Wheeler
Managing Director

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