General Manager, Carelink and Sector director, media, Europe Simon Hudson joined ioko in 2004 following a rich career in the international medical device industry. Hudson's background encompasses quality assurance, medical device development, international training, business intelligence and international marketing. Simon Hudson is the General Manager of Carelink, the health business of ioko and director of ioko's European media activities. Simon has had a rich career spanning both the UK and the international health industry, with roles that have included quality system auditing, medical device development, international training (advanced wound management) and international marketing. In 2000 he co-founded a software-based Clinical Outcomes measurement start-up in the US. Upon joining ioko in 2004 he created the Carelink division and has driven it to become a multi million pound business in its own right. Simon has had articles and editorials published in a variety of knowledge management, clinical benchmarking and health journals and has been a presenter at both clinical and KM conferences. He holds two patents relating to medical devices. He holds a BSc (Hons) in Physical Science and a PGCE in Physics and Chemistry from the University of Hull. Simon is passionate about rather too many things, including the benefits of technology, science, music, playing guitar with TripManhattan, skiing and, by no means least, his family.