Streaming Media Europe 2011
The Business & Technology Of Online Video
18 - 19 October 2011 - (Preconference Workshops: Monday, 17 October 2011)
Virtual London, UK
Streaming Media Europe 2011 Expo Seminars

Tuesday 18 October, 2011
10.00 - 10.30
Coffee Break - EXPO HALL OPENS
11.00 - 11.30
Encoding H.264 for HTML5
Jan Ozer, Founder, Streaming Learning Center
Expert insight and advice help get you up to speed.

12.00 - 12.30
Trends in Mobile Video
Discover the trends that are shaping the rapidly growing mobile space and which might impact your own mobile video strategy.

14.00 - 14.30
The Challenges of Multiscreen Video Delivery
Andrew Bielinski, Senior Manager Technical Solutions, Vidiator
Explore the true challenges of multiscreen delivery and discover what to look for in a multiscreen video delivery solution.

15.30 - 16.00
Overview of Microsoft Media Platform
Tony Klejna, CEO/CSO, Contributing Editor, Streaming Media Magazine, High Park Media, LLC
It’s not just about Silverlight and Expression Encoder any more. Hear about Microsoft’s new tools for delivering live and on-demand video.

17.00 - 18.00
Join us for an informal drinks reception in Streaming Media’s Expo – a chance to network with your global peers and find out who’s won the annual Streaming Media European Readers’ Choice Awards.

Wednesday 19 October, 2011
10.00 - 10.30
Coffee Break in Streaming Media’s Expo
10.30 - 11.00
Making the Customer’s Journey a Rich Media Experience
Wouter Maagdenberg, SDL Media Manager
Customers these days orient themselves and start to engage using the web, social media, mobile and in-store media. How do you capture, follow-up, service, support your audience, become successful at it and stay consistent?

11.00 - 11.30
Flash Video Update
Steve Allison, Technical Evangelist, Strategic Alliances, Adobe Systems
From server to playback, Adobe keeps pushing the Flash platform in new directions. Find out what’s new, and what’s coming down the road.

11.30 - 12.00
Creating Your Own Movies? Here’s a New Paradigm
Jostein Svendsen, CEO, WeVideo Inc
How simple is it to shoot videos yourself, edit your story on your own or with others, then add titles, effects, animation and music? How convenient would it be to have access to all your video material from anywhere you'd like? And then what about sharing the finished piece, in basic or highdefinition broadcast quality? A new tool now makes this within reach for users.

12.15 - 12.45
Achieving Broadcast Quality for Over-The-Top Video
Alain Pellen, Marketing Director, OTT & Web TV Solutions, Thomson Video Networks
As over-the-top video is becoming a mainstream viewing format, increased demand will be placed on achieving “broadcast quality”. This presentation will describe how to achieve that in terms of delivering reliable service with the right picture quality and associated functions like subtitling and audio description. This will open the door for making over-the-top video reach everyone and not just the tech-savvy.

13.45 - 14.15
Communicating to all of the Workforce: Overcoming Issues in Corporate Streaming
Eddie Robins, Technical Director, Groovy Gecko
Using a major corporate as a case study Eddie Robins will look at the common challenges organisations face when trying to stream internally to a large number of employees and the steps that can be taken to mitigate risk and deliver high quality programming to all.


Ian Mecklenburgh
Director, Consumer Platforms and Devices
Virgin Media
Oliver Heckmann
Engineering Director
YouTube Europe

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