Rob van den Dam is Global Telecom Sector Leader at the IBM Institute for Business Value and responsible for strategic thought leadership in Communications. In this role he develops future agendas and industry outlooks for the communications sector. He has more than 15 years of expertise in multimedia, content, communications, emerging distribution channels, and IPTV. He periodically give presentations or chair panel sessions on conferences, and has written or co-written numerous papers and articles on telecommunications and media, including ‘Telco2015, five telling years, four future scenarios’, ‘Changing the Way we Communicate’, ‘Fighting for Viewers – IPTV versus Internet TV’, ‘Primetime for Mobile Television and ‘Mobile Advertising, Ads on the Move’.