Justin Hayward formed Make It Rain in 2008. He created a boutique search and social agency that is focused on delivering best-of-breed campaigns.

At Make It Rain, in addition to building the business portfolio, Justin specialises in developing advanced online business strategies to generate high-performance results across PPC, SEO and social media, driving online brand value.

Justin has over 13 years' experience in digital marketing with a specific focus on search and social media. He has previously held senior positions in-house at Best Western, the world's largest hotel chain, and agency-side with leading agencies Tequila, TBWA\Digerati and Latitude. Justin's client campaigns cover UK and global briefs for brands including David Lloyd, Boden, totaljobs, Alliance & Leicester, Betfair, HSBC and British Red Cross.

Justin is a regular speaker on the search marketing circuit and a trainer of choice for eConsultancy, providing practical advice to marketers and brand-owners looking to embark on or improve their search, SEO and social media programmes.