Streaming Media Europe 2009
15 - 16 October 2009 - (Preconference Workshops: Wednesday, 14 October 2009)
Novotel London West London, UK
  Final Programme/Event Guide   Conference At a Glance [PDF]

Conference Day 1 - Thursday 15 October

09.00 - 09.30
KEYNOTE - The Online Video Experience - Viewing into the Future
William Cooper, Founder and Chief Executive, informitv
William Cooper of informitv looks forward to the next developments in the delivery of digital media over the internet.

09.30 - 10.00
KEYNOTE - Video Advertising: Setting Standards for Success
Guy Phillipson, CEO, Internet Advertising Bureau (IAB)
Guy Phillipson of the Internet Advertising Bureau focuses on the state of online video advertising in terms of market size and growth predictions, as well as a discussion of evolving standards and what is and isn’t working.

10.30 - 11.30
A101: Understanding the Microsoft Media Platform for Delivering Video Over the Internet
Dene Schonknecht, Global Industry Manager – Media & Entertainment, Microsoft
Jaime Miles, VP, National Content Operations, Time Warner Cable
This session will cover an overview of the Microsoft platform technologies that enable effective delivery of video over the internet. Topics highlights include IIS SmoothStreaming and how it delivers an adaptive bit-rate experience to Silverlight web clients. Learn how Microsoft components like IIS, Silverlight, PlayReady and partner technologies from Inlet, Envivio and others combine to provide and compelling user experience in a cost-effective manner.

B101: The CDN Market Grows Up: Here Come the Telcos
Moderator: Dom Robinson, Director and Creative Firestarter, id3as
Andres Jordan, VP, Innovation, International Carrier Sales and Solutions, Deutsche Telekom North America
Anna Mossberg, Vice President and Head of Product & Business Management, TeliaSonera International Carrier
Joe Trainor, Senior Director of Content Services, European Markets Group, Level 3 Communications
Grégoire Villain, CDN Solutions & Market Manager, EMEA, Global Network Services, Tata Communications
In the past year we've seen additional telcos like Deutsche Telekom, TeliaSonera, Tata, and others enter the CDN market. What used to be a service only offered by pure-play CDNs is now starting to see a serious push by the major carriers with varying CDN strategies. Hear from the carriers and learn about their content delivery strategies and analysis of the market.

11.45 - 12.30
A102: Case Study: Webcasting the G20 London Summit
Nigel Crow, Sales Manager, Arqiva Satellite and Media
Peter Fell, Managing Director, Feltech
Jason Gleave, Chief Executive, FlyOnTheWall
Charlotte Slayford, Digital Producer (Multimedia), Foreign & Commonwealth Office
This session will take you through the entire delivery process of one of this year's most significant global webcasts - the G20 London Summit 2009 - covering the planning, preparation and execution along with exploring the challenges, the solutions and the results. It brings together all the main players in the broadcast/webcast equation including the Foreign & Commonwealth Office (the client), Feltech (the host broadcaster), Arqiva (the satellite services provider), FlyOnTheWall (the streaming media producer) and Akamai (the content delivery network partner).

B102: Online Video Publishing Platforms
Moderator: Jose Castillo, President, thinkjose
Jay Pritchard, CTO, Datpresenter
Daniel Daboczy, CEO, Dabber.tv
Bismarck Lepe, Co-founder, President of Products, Ooyala
Michal Tsur, President & Co-Founder, Kaltura
Jeroen Wijering, Co-Founder, JW Player
Raghav Gupta, VP, Business Development, EMEA, Brightcove
A number of vendors offer video publishing platforms, but the features and functionality - not to mention cost - vary widely. Some vendors focus their solutions on content management and monetisation, while others are geared towards enabling syndication and interactive advertising campaigns. This session will lay the groundwork for content owners to better understand what type of publishing platform they need and what they should expect to pay for managing content.

12.30 - 12.45
LUNCH BREAK AND A CHANCE TO VISIT STREAMING MEDIA EUROPE’S EXHIBITION
13.45 - 14.30
A103: IP Multicast and Content Delivery
Moderator: Tony Ballardie, R&D Director, Global-MIX
Michael Cooper, Head of Global Banking & Financial Markets Product Technology, BT Global Services
Andreas Heidoetting, Global Head of Webcast Technology, Markets Division, Thomson Reuters
Jonathan Rackowe, Managing Director / CEO, NetVue
Greg Shepherd, Distinguished Engineer, Cisco
This session will discuss the status of IP multicast as a standards-based technology, its deployment status within corporate and campus intranets, and on the wider internet. Our Panelists include representation from Cisco Systems and content providers, giving their views and experiences with multicast deployments. With multicast's slow adoption in the ISP space, we will also discuss recently developed efforts and techniques aimed at bypassing ISPs in the delivery of multicast content to edge networks like corporate networks, enabling them to reap the inherent scalability of multicast from their network boundary to the desktop.

B103: Why Are We Doing This? Developing an ROI Model for Streaming Corporate Communications
Moderator: Jake Ward, Business Development Director, Groovy Gecko
Louise Farrow, Head of Marketing Promotions, Corporate marketing, ACCA
Niall O'Malley, Group Account Director, immediate future
A look at how companies should be planning to measure the success of their streaming media activities and how they can use aspects of social media to help extend the reach of their communications. Examples include BT, ACCA, and Sony.

14.45 - 15.30
A104: Choosing a Video Encoding Tool
Jan Ozer, Principal, Streaming Learning Center
How do the top sub-$5,000 encoding tools compare in terms of encoding quality, speed and feature set? Find out in this presentation. Tools analysed include Adobe Media Encoder, Apple Compressor, Sorenson Squeeze, Telestream Episode Pro and Episode Engine, Microsoft Expression Encoder, and On2 Flix Pro.

B104: Delivering 'Anywhere, Anytime' Education and Training with Streaming Video
Martin Addison, Managing Director, Video Arts
Ann Hemming, Head of Online Learning and Knowledge Management, Tikit
Ivo Martinik, Faculty of Economics, VSB-Technical University of Ostrava
Mark Thorley, Principal Lecturer and Programme Manager, Coventry University
A look at real-life examples of the business benefits of creating a genuine 'anywhere, anytime' approach to learning. This is an especially useful session for delegates interested in the educational and training applications of streaming. We'll present a detailed 'how to' guide to the latest applications of streaming for training and share some tips on how to make learning technology user-friendly, backed up by case studies.

15.30 - 16.00
COFFEE BREAK AND A CHANCE TO VISIT STREAMING MEDIA EUROPE’S EXHIBITION
16.00 - 17.00
A105: Reaching Multiple Screen Convergence: Streaming to the PC, Mobile, Television, and Gaming Devices
Moderator: Martin Sutherland, Director, European Sales, Vantrix Corporation
Pierre-Yves Le Berre, VP Business Development, Anevia
James A Neufeld, Product Specialist, never.no
Jim Taylor, Chief Technologist, Sonic Solutions
The concept of seamlessly transferring a video session between the television, PC, mobile, and/or gaming device at the consumer's will is multiple-screen nirvana. This session will provide a look at how close we are to reaching this goal and what strategies network operators and content publishers can employ to encourage adoption while monetising these new services.

B105: Creativity Bytes
Moderator: Sarah Platt, Co-founder / Sales & Marketing Director (UK), Kinura Web Video
Andy Bell, Chief Creative Officer, Mint Digital
Caroline Bottomley, Director, Radar Music Videos
Alex Morrison, Managing Director, Cogapp
Martin Zimper, Head of CAST, Departement Design, Zurich University of the Arts, Switzerland
What can we learn from the way that creative businesses, artists and educators use online video? This panel session will look at the importance of digital archives for creative and educational projects; creative approaches to content production; collaborative projects and out of the ordinary strategies that use streaming video to create new narratives and deliver cross-platform events in the real and virtual world.

17.00 - 19.00
PARTY, PARTY, PARTY
The winners of the inaugural Streaming Media European Readers’ Choice Awards will be announced during a drinks reception at the end of Streaming Media Europe’s first day. Voted for by you, the finalists and their categories will be available at: www.streamingmediaglobal.com/ReadersChoiceEurope/ from early September.

Join us for an informal drinks get-together in the Exhibition Hall from 17:00 on Thursday 15 October, network with your industry peers from around the world, and find out who won Streaming Media’s European Readers’ Choice Awards.

Conference Day 2 - Friday 16 October

09.00 - 09.30
KEYNOTE - One Studio, Many Screens: Disney's Anytime, Anywhere Strategy
Myles MacBean, Vice President and General Manager, Disney Online Europe Middle-East Africa
Myles MacBean on Disney’s multiscreen strategy

09.30 - 10.00
KEYNOTE – Creating Original Online Video Content: Who Are The Commissioners and Where's The Funding?
Nicholas Wheeler, Managing Director, ITN On
Nicholas Wheeler, MD of ITN's multimedia division, ITN On, presents the inside track on commissioning and funding online video content.

10.00 - 10.30
COFFEE BREAK AND A CHANCE TO VISIT STREAMING MEDIA EUROPE’S EXHIBITION
10.30 - 11.30
A201: The Past, Present and Future of Mobile TV
Moderator: Christophe Lenaerts, Founder & CEO, Telemak
Cedric Gegout, CTO, Streamezzo
Guillaume Gerard, Senior Director, Helix EMEA, RealNetworks
Otto Schmidbauer, Director Video Solutions EMEA, Dialogic
This session will provide insight into what the market is giving us today, and what the market is expecting tomorrow. Mobile video is not a simple medium, and standards compliance is only one step towards building successful applications. Service providers and developers have experienced a variety of technical challenges, and must resolve stringent performance requirements and video quality issues due to inherent bandwidth constraints in mobile networks. Panelists in this session will discuss the major technical challenges and give examples of successful services that have overcome them.

B201: Will the Cloud Rain on the CDNs' Parade?
Duncan Burbidge, CEO, StreamAMG, UK
John Dillon, Chief Marketing Officer, Velocix
George Fraser, VP of EMEA and Asia, Limelight Networks
Sean Knapp, CTO, Co-Founder, Ooyala
Amazon's EC2 network offers data delivery at $0.10 per GB. Smooth Streaming uses http (IIS served) to deliver live footage. Azure is on the way. How will these considerations affect the current glut of CDN providers? With content delivery quickly turning into a commodity, how can CDNs expand their ecosystem to prevent churn and attract new business? And how can customers decide which solutions are best for their needs?

11.45 - 12.30
A202: Implementing Flash Video DVR Functionality for Live Broadcasts
Steve Allison, Technical Evangelist, Strategic Alliances, Adobe Systems
From the Olympics to the recent elections, consumers are increasingly demanding online, live HD-quality video with interactive experiences. This session will cover the workflow for creating a live event, adding DVR options, and archiving it for video on demand using Adobe Flash Media Server 3.5 and Adobe Flash Media Live Encoder 3 to stream live events with DVR functionality.

B202: Online Video Advertising: The One Bright Spot in a Crumbling Economy?
Moderator: Stephen Dorey, Publisher Development Director, Tremor Media
Phil Cooper, European Managing Director, BrightRoll
Amir Segev, CEO & Co-Founder, Arti-Media
Andrew Super, Managing Director, Reelkandi.tv
Sorosh Tavakoli, Founder & CEO, Videoplaza
Analyst firms and online publishers have boosted their estimates for 2008 online video ad revenue and projected double digit growth for 2009. This in an environment of government bailouts, crashing consumer confidence, mounting job losses and economic despair. What gives? Hear a panel of industry thought leaders discuss the powerful growth drivers that will have online video advertising lead the internet economy out of the '08-'09 financial crisis.

12.30 - 13.45
LUNCH BREAK AND A CHANCE TO VISIT STREAMING MEDIA EUROPE’S EXHIBITION
13.45 - 14.30
A203: Automation and Workflow Solutions for Transcoding Your Video Content
Moderator: Matt Smith, Executive Director, Business Development & Strategy, Comcast Technology Solutions
Martin Boronski, CTO, M6 Web
Jon Alexander, Senior Director, Product Management, Level 3 Communications
Alex Nunes, Head of Systems, YouView (formerly Project Canvas)
Robert Senica, Manager Content Operations, SONY-DADC
Andy Wilson, Manager, Red Bee Media
While video consumption and distribution has grown exponentially in the past few years, converting and preparing this content for the digital realm was largely a ‘black art’ until recently, when several enterprise-grade solutions came onto the market. In this session, we’ll identify those solutions, talk to some organisations that are utilising them, and discuss cost and benefit to enterprises large and small.

B203: OTT and IPTV - Competitive or Complementary?
Moderator: Nigel Regan, Consultant, Contributing Writer, Streaming Media Magazine's European Edition
Andrew Burke, CEO, Amino
Richard Griffiths, Director of TV & Entertainment, eircom
Jon Haley, VP Business Development, Web TV/OTT, Edgeware
As broadband access becomes more widespread, new over-the-top (OTT) video providers are arising every day, making the over-the-top TV phenomenon a concrete alternative to IPTV and pay TV services. Which new business model will take the lead? Which technologies and delivery methods will surpass? Can OTT players and telcos can actually develop a joint business model and collaborate?

14.45 - 15.30
A204: Case Study: Secure HD Smooth Streaming for Online TV
James Burt, CTO & Founder, Vualto Ltd
Paul Tarplee, Managing Director, Twofour Digital
Learn how to make use of Microsoft’s latest technologies – SmoothStreaming, Play Ready DRM and Silverlight 3 – to deliver high-quality online TV services. Discover the workflow behind publishing and packaging content, how to manage the content of your ‘catch-up’ TV service and how SmoothStreaming and Silverlight 3 can offer an unparalleled user experience, both on the internet and in closed telco environments.

B204: Streaming Across Europe: The Multicultural, Multilingual Challenge
Moderator: Sara Jones, Director Corporate Communications, EMEA, Thomson Reuters
Sérgio Gonçalves, Sales and Content Director, Central Musical
Torkel F. Bergstøl, Director, Production, Smartcom:tv
Ladislav Lala, Development Manager, KIT Digital Czech
Jean Noel Saunier, CEO, Flumotion
Stef van der Ziel, CEO, Jet-Stream
The fragmented nature of the European market presents linguistic, cultural, and regulatory challenges to companies wanting to expand beyond local geographic reach. Additionally, lack of infrastructure and architecture in some nations makes it difficult to achieve even internal growth within those countries. This session examines the challenges and opportunities that are unique to the European market.

15.30 - 16.00
COFFEE BREAK AND A CHANCE TO VISIT STREAMING MEDIA EUROPE’S EXHIBITION
16.00 - 17.00
A205: Live Broadcasts and HD Video: Can Web Video Ever Scale to TV-Sized Audiences?
Stephen Alstrup, CEO, Octoshape
Josh Gagliardi, CTO, Highwinds
Suzanne Johnson, Director of Marketing, Media & Entertainment, Akamai Technologies
Win a Flip Mino HD Camcorder! All delegates attending this session will be entered into our free prize draw for a Flip Mino HD Camcorder. The winner will be announced at the end of the session and will take their prize home with them.

In the last year we've seen a big increase in the number of high-profile, large-scale live events on the web, from the Olympics to the US Presidential inauguration to the G20 Summit. Most weren’t offered in HD, and the debate still remains whether the internet is even capable of supporting live events with the kind of traffic seen from TV broadcasts. We’ll explore this discussion from all angles - technology, infrastructure, and quality - to get a feel for what the barriers are and when we can expect to see more large-scale live events delivered in HD.

B205: The Promise and Disruption of Open Source Video
Moderator: Michal Tsur, President & Co-Founder, Kaltura
Raphael Honigstein, Co-Founder, Footbo
Glyn Moody, Consultant and Journalist
Damien Tanner, Co-Founder and Director, Panda (New Bamboo)
Thomas Vander Stichele, CTO, Flumotion
Martin Veitch, Editor In Chief, CIO UK
Win a Flip Mino HD Camcorder! All delegates attending this session will be entered into our free prize draw for a Flip Mino HD Camcorder. The winner will be announced at the end of the session and will take their prize home with them.

This session will dive into the 'build' vs 'buy' and the self-host vs SaaS conundrum that companies are faced with, and will evaluate the third alternative that is available with open source solutions. Topics covered: What is the essence and value of open-source? How has this been introduced into the online video space? And how can open source video provide the benefits of 'build' and of 'buy' without their respective downsides, by enabling unparalleled flexibility, interoperability, extendibility, security, cost-effectiveness, and control?

Keynotes

William Cooper
Founder and Chief Executive
informitv
Guy Phillipson
CEO
Internet Advertising Bureau (IAB)
Myles MacBean
Vice President and General Manager
Disney Online Europe Middle-East Africa
Nicholas Wheeler
Managing Director
ITN On

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