William Cooper of informitv looks forward to the next developments in the delivery of digital media over the internet.

Guy Phillipson of the Internet Advertising Bureau focuses on the state of online video advertising in terms of market size and growth predictions, as well as a discussion of evolving standards and what is and isn’t working.

This session will cover an overview of the Microsoft platform technologies that enable effective delivery of video over the internet. Topics highlights include IIS SmoothStreaming and how it delivers an adaptive bit-rate experience to Silverlight web clients. Learn how Microsoft components like IIS, Silverlight, PlayReady and partner technologies from Inlet, Envivio and others combine to provide and compelling user experience in a cost-effective manner.

In the past year we've seen additional telcos like Deutsche Telekom, TeliaSonera, Tata, and others enter the CDN market. What used to be a service only offered by pure-play CDNs is now starting to see a serious push by the major carriers with varying CDN strategies. Hear from the carriers and learn about their content delivery strategies and analysis of the market.

This session will take you through the entire delivery process of one of this year's most significant global webcasts - the G20 London Summit 2009 - covering the planning, preparation and execution along with exploring the challenges, the solutions and the results. It brings together all the main players in the broadcast/webcast equation including the Foreign & Commonwealth Office (the client), Feltech (the host broadcaster), Arqiva (the satellite services provider), FlyOnTheWall (the streaming media producer) and Akamai (the content delivery network partner).

A number of vendors offer video publishing platforms, but the features and functionality - not to mention cost - vary widely. Some vendors focus their solutions on content management and monetisation, while others are geared towards enabling syndication and interactive advertising campaigns. This session will lay the groundwork for content owners to better understand what type of publishing platform they need and what they should expect to pay for managing content.

This session will discuss the status of IP multicast as a standards-based technology, its deployment status within corporate and campus intranets, and on the wider internet. Our Panelists include representation from Cisco Systems and content providers, giving their views and experiences with multicast deployments. With multicast's slow adoption in the ISP space, we will also discuss recently developed efforts and techniques aimed at bypassing ISPs in the delivery of multicast content to edge networks like corporate networks, enabling them to reap the inherent scalability of multicast from their network boundary to the desktop.

A look at how companies should be planning to measure the success of their streaming media activities and how they can use aspects of social media to help extend the reach of their communications. Examples include BT, ACCA, and Sony.

How do the top sub-$5,000 encoding tools compare in terms of encoding quality, speed and feature set? Find out in this presentation. Tools analysed include Adobe Media Encoder, Apple Compressor, Sorenson Squeeze, Telestream Episode Pro and Episode Engine, Microsoft Expression Encoder, and On2 Flix Pro.

A look at real-life examples of the business benefits of creating a genuine 'anywhere, anytime' approach to learning. This is an especially useful session for delegates interested in the educational and training applications of streaming. We'll present a detailed 'how to' guide to the latest applications of streaming for training and share some tips on how to make learning technology user-friendly, backed up by case studies.

The concept of seamlessly transferring a video session between the television, PC, mobile, and/or gaming device at the consumer's will is multiple-screen nirvana. This session will provide a look at how close we are to reaching this goal and what strategies network operators and content publishers can employ to encourage adoption while monetising these new services.

What can we learn from the way that creative businesses, artists and educators use online video? This panel session will look at the importance of digital archives for creative and educational projects; creative approaches to content production; collaborative projects and out of the ordinary strategies that use streaming video to create new narratives and deliver cross-platform events in the real and virtual world.

The winners of the inaugural Streaming Media European Readers’ Choice Awards will be announced during a drinks reception at the end of Streaming Media Europe’s first day. Voted for by you, the finalists and their categories will be available at: www.streamingmediaglobal.com/ReadersChoiceEurope/ from early September.

Join us for an informal drinks get-together in the Exhibition Hall from 17:00 on Thursday 15 October, network with your industry peers from around the world, and find out who won Streaming Media’s European Readers’ Choice Awards.

Myles MacBean on Disney’s multiscreen strategy

Nicholas Wheeler, MD of ITN's multimedia division, ITN On, presents the inside track on commissioning and funding online video content.

This session will provide insight into what the market is giving us today, and what the market is expecting tomorrow. Mobile video is not a simple medium, and standards compliance is only one step towards building successful applications. Service providers and developers have experienced a variety of technical challenges, and must resolve stringent performance requirements and video quality issues due to inherent bandwidth constraints in mobile networks. Panelists in this session will discuss the major technical challenges and give examples of successful services that have overcome them.

Amazon's EC2 network offers data delivery at $0.10 per GB. Smooth Streaming uses http (IIS served) to deliver live footage. Azure is on the way. How will these considerations affect the current glut of CDN providers? With content delivery quickly turning into a commodity, how can CDNs expand their ecosystem to prevent churn and attract new business? And how can customers decide which solutions are best for their needs?

From the Olympics to the recent elections, consumers are increasingly demanding online, live HD-quality video with interactive experiences. This session will cover the workflow for creating a live event, adding DVR options, and archiving it for video on demand using Adobe Flash Media Server 3.5 and Adobe Flash Media Live Encoder 3 to stream live events with DVR functionality.

Analyst firms and online publishers have boosted their estimates for 2008 online video ad revenue and projected double digit growth for 2009. This in an environment of government bailouts, crashing consumer confidence, mounting job losses and economic despair. What gives? Hear a panel of industry thought leaders discuss the powerful growth drivers that will have online video advertising lead the internet economy out of the '08-'09 financial crisis.

While video consumption and distribution has grown exponentially in the past few years, converting and preparing this content for the digital realm was largely a ‘black art’ until recently, when several enterprise-grade solutions came onto the market. In this session, we’ll identify those solutions, talk to some organisations that are utilising them, and discuss cost and benefit to enterprises large and small.

As broadband access becomes more widespread, new over-the-top (OTT) video providers are arising every day, making the over-the-top TV phenomenon a concrete alternative to IPTV and pay TV services. Which new business model will take the lead? Which technologies and delivery methods will surpass? Can OTT players and telcos can actually develop a joint business model and collaborate?

Learn how to make use of Microsoft’s latest technologies – SmoothStreaming, Play Ready DRM and Silverlight 3 – to deliver high-quality online TV services. Discover the workflow behind publishing and packaging content, how to manage the content of your ‘catch-up’ TV service and how SmoothStreaming and Silverlight 3 can offer an unparalleled user experience, both on the internet and in closed telco environments.

The fragmented nature of the European market presents linguistic, cultural, and regulatory challenges to companies wanting to expand beyond local geographic reach. Additionally, lack of infrastructure and architecture in some nations makes it difficult to achieve even internal growth within those countries. This session examines the challenges and opportunities that are unique to the European market.

Win a Flip Mino HD Camcorder! All delegates attending this session will be entered into our free prize draw for a Flip Mino HD Camcorder. The winner will be announced at the end of the session and will take their prize home with them.

In the last year we've seen a big increase in the number of high-profile, large-scale live events on the web, from the Olympics to the US Presidential inauguration to the G20 Summit. Most weren’t offered in HD, and the debate still remains whether the internet is even capable of supporting live events with the kind of traffic seen from TV broadcasts. We’ll explore this discussion from all angles - technology, infrastructure, and quality - to get a feel for what the barriers are and when we can expect to see more large-scale live events delivered in HD.

Win a Flip Mino HD Camcorder! All delegates attending this session will be entered into our free prize draw for a Flip Mino HD Camcorder. The winner will be announced at the end of the session and will take their prize home with them.

This session will dive into the 'build' vs 'buy' and the self-host vs SaaS conundrum that companies are faced with, and will evaluate the third alternative that is available with open source solutions. Topics covered: What is the essence and value of open-source? How has this been introduced into the online video space? And how can open source video provide the benefits of 'build' and of 'buy' without their respective downsides, by enabling unparalleled flexibility, interoperability, extendibility, security, cost-effectiveness, and control?