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Vidiator and MKN launch managed mobile video and music streaming service for Asian mobile operators and broadcasters
New Strim service to revolutionise mobile video experience
SINGAPORE(07 Nov 2012)
New media delivery specialist Vidiator, in partnership with Indonesian telecommunications company Mitra Komunikasi Nusantara (MKN), has launched a new fully managed and hosted music and video streaming service called ‘Strim’. Strim enables broadcasters and mobile operators to quickly roll out compelling streaming services, featuring thousands of audio tracks and video clips from local music labels and movie production companies, without the usual upfront costs and risk.
One of the main barriers for operators and broadcasters launching mobile streaming services is the upfront investment in infrastructure and worries about the length of time it will take to recoup the money. Strim takes away that initial risk and allows operators and broadcasters to grow the service and then make the investment when it’s required. Hosted from Indonesia, Strim is delivered using Vidiator’s family of Xenon™ encoding and streaming solutions known for its high quality viewing experience on the small screen. The service is delivered either online or through a WAP, web or Android app with more services soon to be added.
Tae Sung Park, CEO of Vidiator comments: “Our recent survey showed Asian consumers’ clear appetite for music and video streaming services, but in the current climate operators and content providers are rightly cautious about infrastructure investments. Strim is a great example of Vidiator’s End-to-End Solution covering everything from encoding and streaming software, content sourcing, billing software, revenue models and user experience. This fully hosted and scalable service gives content providers a very quick, low risk route to accessing the mobile internet market allowing them to leap ahead of the competition and win valuable market share.”
Martin Suharlie, CEO of MKN added: “By partnering with Vidiator and MKN customers are able to scale the service as required, taking out much of the upfront risk that would normally be a prohibitive issue.” Consumers will be able to buy prepaid data SIM cards that include a subscription to the Strim service in MKN’s network of over 50,000 dealerships.