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RocketJump and Youku Tudou Collaborate to Distribute and Produce Content in China

Partnership Marks Major International Digital Studio Partnership for Youku Tudou
Burbank, Calif.(11/10/2015) -

RocketJump, one of the world’s leading digital entertainment companies and Youku Tudou, Inc. (NYSE: YOKU), a leading multi-screen entertainment and media company in China ("Youku Tudou"), announced today that they entered into an exclusive collaboration that will bring RocketJump content to Youku Tudou’s 580 million MUV. Under the terms of the agreement, Youku Tudou will be the official platform for RocketJump content in China set to debut over the coming months with future plans for collaborative original content creation next year.

Youku Tudou’s diverse content mix consists of one the largest collection of web native content in China and a continually expanding library of domestic and international licensed content. Youku Tudou is committed to building an open ecosystem to attract more PGC partners to capitalize on the next stage of online video which focuses on more interactive and participatory web native video content. For the first time, Youku Tudou will cooperate multifold with an international digital entertainment company to launch a channel that focuses on distributing overseas PGC content, partner on original content production and jointly collaborate with PGC creators in China.   

 “We founded RocketJump for two reasons: to provide quality entertainment, and to reach as many different audiences as possible,” said Freddie Wong, CEO and co-founder of RocketJump. “Youku Tudou gives us the reach into China that we’ve been looking for, and we look forward to sharing even more content with international audiences in the near future.” 

“We’re extremely fortunate to be partnering with such a highly respected platform / company like Youku Tudou,” said Jamie Lukaszewski, CFO of RocketJump. “Having the opportunity to gain exposure to wider audiences while forming a meaningful collaborative relationship in China is a huge step for our company.”

“Viewing habits in China are shifting towards higher quality, web-native content. Partnering with digital entertainment innovators like RocketJump pairs perfectly with our commitment of furthering our entertainment and media ecosystem through showcasing and fostering top content like this for our users, both viewers and producers alike,” said Teddy Gu, Chief Product Officer, Youku Tudou, Inc.

The Youku Tudou partnership announcement comes on the heels of RocketJump’s recently-announced move into original VR content. Their Hulu original series, “RocketJump: The Show,” is slated to premiere December 2, 2015. 

RocketJump is represented by lawyers Adam Kaller and Duncan Hedges of Hansen, Jacobson, Teller, Hoberman, Newman, Warren, Richman, Rush & Kaller, LLP and under the advisement of East West Artists (partners) Jaeson Ma, Albert Bae, Sharlot Yap & David Kim (General Counsel, Hollywood Lawyer) talent management and production company that focuses on bridging top tier talent and content between east & west entertainment markets. 

About RocketJump

RocketJump is a digital entertainment company that specializes in development, production and distribution of original web video content, TV shows and feature films. Since the company’s humble beginnings in 2010 as the FreddieW YouTube channel, RocketJump has established itself as a pioneering force in the digital direct to consumer new media landscape. Co-founded by Freddie Wong, Matthew Arnold, and Desmond Dolly, RocketJump has amassed a catalogue of hundreds of original action, comedy and family oriented videos that have gained over 1 billion views across their 7.5 million subscribers on YouTube alone. In addition to Hollywood-quality VFX laden shorts and web series, RocketJump is expanding into new forms of media including comics, games, podcasts and more feature length offerings. 

About Youku Tudou Inc.

Youku Tudou Inc. (NYSE: YOKU) is a leading multi-screen entertainment and media company in China. Youku Tudou is China's leading Internet television platform, enabling users to search, view and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are among the most recognized online video brands in China. Youku Tudou's American depositary shares, each representing 18 of Youku Tudou's Class A ordinary shares, are traded on the NYSE under the symbol "YOKU."  

Editorial Contact:
kaitlin hargrove