Rightster, the video distribution and monetisation specialist, today announces it has partnered with the British Fashion Council for the seventh season in a row to live stream 21 of the catwalk shows at London Fashion Week this month. The live streams and on-demand videos will be available both on www.londonfashionweek.co.uk and on YouTube at www.youtube.com/lfwtv.
Rightster is managing the London Fashion Week TV (LFWTV) channel on YouTube where the live streams and on-demand videos will be made available. By using a combination of advanced YouTube audience development techniques, Rightster will optimise the YouTube channel to maximise audience loyalty and reach.
“We are delighted to be working together with the British Fashion Council and Rightster to live stream one of the world's most exciting fashion events to YouTube,” said Ben McOwen Wilson, Head of Content partnerships for Northern Europe at YouTube.
This season, with 21 shows live streamed and over 100 on-demand videos available to online publishers, the media will have the ability to enhance their own coverage and engage their audience with rich video content by simply embedding the live stream on their websites. Rightster will be distributing the live stream to hundreds of online fashion publications and special interest websites and blogs around the world, giving fans worldwide a front row seat to their favourite fashion designers’ shows.
Designers participating will benefit from the additional distribution avenues enabled by Rightster, and media outlets without their own crew will be able to deliver live exclusive coverage so that the designers’ reach will extend to an unprecedented audience size worldwide. Rightster is also working with London Fashion Week sponsors, including Triumph, LG and American Express, to help them create original video content to support their social media and marketing campaigns.
“Rightster is helping us provide an online experience for followers of fashion around the globe.” said Clara Mercer, Head of Marketing at the British Fashion Council. “With Rightster’s help and expertise, we have been able to increase our consumer reach which is increasingly important for designers showcasing during London Fashion Week.”
The catwalk shows to be live streamed this year include Zoe Jordan, Bora Aksu, KTZ, Felder Felder, Jean Pierre Braganza, PPQ, Central Saint Martins, DAKS, Jasper Conran, John Rocha, Todd Lynn, ISSA, David Koma, Marios Schwab, Michael Van Der Ham, Osman, Emilio De La Morena, Ashish, Maria Grachvogel, Aminaka Wilmont and Hazizhen Wang.
“We are extremely excited to continue our successful partnership with the British Film Council for a seventh consecutive season. Together, we are able to increase access to the fashion world’s most exciting live and on-demand video content.” said Charlie Muirhead, Founder and CEO at Rightster.
He continued, “Rightster makes the task of efficiently distributing, promoting and securing advertising for online video content as easy as possible for fashion designers, media properties and brands, ultimately increasing digital media engagement and enabling them to reach the widest audience possible.”