Netflix Signs Deal with Telemundo for 1,200 Hours of Content
In July of this year, streaming movie service Netflix announced that it was expanding to 43 countries in Central America, South America, and the Caribbean later this year. Now, it's getting busy gathering content for that launch. The company just signed a deal with Telemundo for 1,200 hours of Spanish language programming.
While the payment wasn't disclosed, Telemundo is gaining valuable analytics as a part of the deal. It will be able to analyze viewer demand each year, letting it better plan future programming.
Details on the content also weren't disclosed, but the companies have said that the deal includes Telemundo's hit series La Reina del Sur (The Queen of the South).
"The growth of Netflix's SVOD [streaming video-on-demand] platform is in our priority list as part of our expansion into all new media and emerging platforms," said Luis Daniel Capriles, Telemundo Internaciona's vice president of international digital media, as quoted in Home Media magazine.
The deal is with Telemundo Internacional, the second-largest provider of Spanish language content and a division of Telemundo Media.
Last week, rumors surfaced that Netflix will soon expand to Spain and select Asian countries, as well.
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