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adap.tv Partners with thePlatform to Integrate Online Advertising into Single Digital Media Publishing Solution

San Mateo, CA(5/14/2007) -

adap.tv, a unique online video advertising platform that allows publishers and advertisers to match relevant advertising with online video content, today announced a strategic partnership with thePlatform, a leading provider of broadband video management and publishing services. Customers of thePlatform?s media publishing system can use adap.tv?s advanced technology to place relevant, viewer-friendly ads in real time, providing publishers with additional revenue from their broadband video.

adap.tv?s sophisticated algorithms analyze video content and determine not only the most relevant ad, but how to adapt its processes in real time to viewer behavior - thereby increasing the success rate for publishers and advertisers.

?Providing a complete media management and publishing solution including market-advancing technologies is a key to the success of our customers? broadband video initiatives. adap.tv?s advanced online video advertising solution will provide our customers with a new and unique revenue opportunity for their online video,? says Rahul Sonnad, VP of Business Development for thePlatform.

?This partnership with thePlatform fits perfectly within our growth strategy of providing next generation technology for customers,? says Amir Ashkenazi, CEO of adap.tv. ?Non-intrusive advertising is clearly the future for online video, and we are happy to have an integrated delivery solution that gives publishers the ability to monetize their media assets through our robust advertising platform.?

?The online video advertising market is growing very rapidly. Must of that growth is being supported by video advertising. adap.tv has crafted a sophisticated solution that presents relevant product information and messaging based on viewer choices in real time?, said Paul A. Palumbo, research director with AccuStream iMedia Research. ?adap.tv?s text and graphics overlay inside the video window takes a page out of the broadcast medium?s utilization of crawls to provide more viewer information, but enhanced with interactive triggers.?

adap.tv and thePlatform will be showcasing their combined solution at Streaming Media East, starting May 15th in New York city. Streaming Media East is now in its tenth year, and it is the only show that covers both the business of video on the Internet and the technology of streaming, downloading, IPTV, and mobile video delivery.

About adap.tv
adap.tv provides a unique online video advertising platform that allows publishers and advertisers to match relevant advertising with online video content. The company uses advanced technology to analyze the video, audio, and metadata to serve contextually relevant ads in a viewer-friendly manner. adap.tv continues to monitor viewers? interaction with the ads and adapts in real time to their interests and behavior. Founded in 2006, the company is privately held and is headquartered in San Mateo, CA. For more information, visit www.adap.tv or call (650) 286-4413.

Editorial Contact:
Beth Trier