Streaming Media Europe: Industry Announcements
Add Your Press Release
Streaming Media Europe provides this section as a service to its readers and customers.
Please read our new press release policy, effective February 1, 2022.
Press releases are subject to approval by the editorial staff of Streaming Media Europe and may be edited or altered for length and clarity, or to remove unsubstantiated and unverifiable claims.
All content presented within the press release section is that of the submitter. Streaming Media Europe does not necessarily endorse such content and bears no responsibility or liability for its accuracy.
Yospace announce Dynamic Ad Insertion for DASH
Dynamic ad insertion expert Yospace has announced that it is now supporting MPEG-DASH, enabling broadcasters to monetise their live and on demand content.
Staines(06 Jul 2016)
Yospace, the industry leader in Dynamic Ad Insertion technology, has announced support for MPEG-DASH. The development compliments Yospace’s award-winning DAI solution for HLS, enabling broadcasters to monetise their live and on demand content in a DRM-protected environment across all major online platforms and devices.
Yospace’s system allows advertisements to be replaced in live simulcast with ones that are relevant to the interests of each viewer. Ad stitching is performed on the server-side, contributing to a user experience that is completely seamless and in line with expectations that have been set by years of watching traditional linear television.
The announcement is particularly good news for providers of live sports and major event broadcasting, who are finally free from a lot of the complications brought about by fragmentation in the browser space. In running a combined HLS and DASH strategy broadcasters are finally able to reap the benefits of personalised ad insertion across a range of platforms, while maintaining the integrity of their hard-won broadcast rights.
Yospace’s stand can be found at 14.C18 in the Content Everywhere hall.
David Springall, CTO at Yospace, is speaking in the IBC Content Everywhere Hub at 11.00 on Saturday 10th September.