ROO Group, a global leader in online video solutions for content providers, advertisers and Web sites, today announced it has been selected by universal Music UK to launch 130 online video players that will feature exclusive Universal Music video content from its diverse roster of artists.
Under the deal, ROO will roll out its cutting-edge video players across all of Universal Music UK?s major sites, which includes its portfolio of label sites such as Mercury Island, UCJ and Polydor Records, and a multitude of artist sites that will all feature full-screen viewing capabilities.
The partnership will enable Universal Music UK to commercialize its digital offering and launch new revenue channels through services such as creative advertising solutions, the distribution and promotion of streamed content, downloads and sponsorship opportunities.
As part of the agreement ROO will develop a raft of new online services and capabilities for Universal Music UK to drive incremental revenue.
The TV portals will be powered by the ROO Video Exchange platform, allowing Universal Music to manage its video content strategy in-house, while also delivering full backend hosting, uploading, encoding and streaming of video assets.
?Music labels have constantly had to explore new revenue opportunities and business models during the digital revolution, and the exploitation of video content online is a key opportunity,? said Tony Martin, senior vice president ROO Europe. ?ROO will help Universal Music to maximize its existing content, and drive the development of new services that will position it as an essential resource for its online community.?
?Video is central to our online strategy, as we have a wealth of video assets, including not only artist music videos but exclusive performances, acoustic sessions, interviews and collaborations. Finding a partner capable of supporting our expansive catalogue and audience was our first challenge,? noted PJ Dulay, director of Digital Operations at Universal Music UK. ?ROO?s total video management package offers a reliable source of revenue, and its creativity, shared vision and knowledge of our market is outstanding.?
ROO Group Inc. (OTCBB: RGRP) through its 100% subsidiary ROO Media Corporation, is the online video solutions company focused on meeting the specific needs of large enterprise companies globally. The company's proprietary platform, the ROO Video Exchange, simultaneously services multiple video channels, audience segments and advertisers and, as such, has become a leading platform in content aggregation, distribution and targeted advertising. ROO's unique ability to offer a "many-to-many" service has helped secure its position as the Internet broadcast company of choice for companies seeking effective strategies for monetizing online video. The company has offices in the United States, United Kingdom and Australia. For additional information, please visit the Company?s Web site at www.roo.com.
About Universal Music UK
Universal Music UK, is a division of Universal Music Group which is the world's largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations.
Universal Music Group consists of record labels Decca Label Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, Universal Records South and Verve Music Group, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile.
Universal Music Group is a unit of Vivendi, a global media and communications company.