UDcast (www.udcast.com), a leading provider of solutions enabling full IP over broadcast media, today unveiled its iSplicer(R) DVB-H transmission technology for Mobile TV. As part of UDcast's flexible Mobile TV architecture, the iSplicer will give a boost to Mobile TV advertising and content service revenues, while reducing the network capital and operating expenditures of large DVB-H deployments by up to 40 percent at the same time. The iSplicer is designed for all broadcasters, cellular operators and satellite service providers deploying DVB-H-compliant Mobile TV solutions.
A live demonstration of the iSplicer is available at IBC2006, Sept. 8-12 in Amsterdam, at the UDcast Booth #1.493 and UDcast Mobile Zone area M238.
The iSplicer is a key component of high revenue generating and cost-optimised Mobile TV networks. It enables the primary distribution of Mobile TV content directly to the DVB-H broadcast towers using satellite links to avoid expensive and very complex to install leased lines or microwave connections.
The iSplicer can reduce network deployment time and increase service and advertising revenues thanks to its addressable approach to content and advertising distribution. The dynamic isochronous content splicing feature allows geographical localisation of service packages and enables innovative advertising schemes. Mobile operators can direct advertising and local TV content to a specific region, enabling high advertising and subscription revenues. In addition, mobile operators sharing one infrastructure can differentiate service offerings with different TV packages for each operator and regionalisation of content.
The iSplicer is currently in trials with a number of Mobile TV broadcasters and service providers, including Spanish broadcaster Abertis Telecom and content management and delivery company GlobeCast. Further projects will be announced in the near future.
"Up to now, Mobile TV broadcasters and operators had a difficult trade-off to make between the level of investment in the infrastructure and the flexibility of their system. The flexibility is mandatory to enable attractive, consumer-driven content offers," said Dr. Antoine Clerget, Vice President of Engineering at UDcast. "UDcast's iSplicer enables broadcasters and operators, for the first time, to provide a high degree of content localization, addressable advertising and support for premium services without any significant overhead on the cost of the system."