Tata Sky mobile app’s video experience revived by Accedo

Stockholm, Sweden(21 Mar 2018)

Accedo (www.accedo.tv), the video experience pioneer, today announced that it has enabled the Tata Sky Mobile video service (www.tatasky.com) by creating a unified live and Video-On-Demand (VOD) experience across web, Android and iOS devices.   As one of India’s leading content distribution platform, Tata Sky selected Accedo to create the most engaging mobile video experience possible, which comprises sports, news and 5000+entertainment titles, plus a seven day catch up TV service.   To ensure the best user experience, Accedo sought to identify and understand behaviour patterns of Tata Sky’s subscribers and OTT consumers overall through discovery workshops and focus groups and diary study exercises. The team worked on each platform individually, defining the information architecture, wireframes and visual designs across the multiple platforms, and ensuring compliance to design guidelines after launch.   Matt Kossatz at Accedo commented: “People in India love their TV and want to watch it anywhere and everywhere – even when on the go. With our global UX expertise we can help companies like Tata Sky not just meet its customer’s demands but to exceed them by making its TV experience available across any device.”

ACCEDO: FOR ALL VIDEO SERVICE PROVIDERS EMBRACING CHANGE   Accedo (www.accedo.tv) is the trusted video experience transformation pioneer improving the lives of video consumers by the hundreds of millions. Over the years, Accedo has earned the trust of the world’s leading video service providers – customers to whom two goals are paramount: explore new opportunities to monetize video and transform video services to meet rapidly changing consumer expectations.   With this in mind Accedo has developed Accedo One™, the first cloud platform dedicated to providing operators, broadcasters and brands with the freedom to build, manage and deploy high-quality, engaging video experiences the way they want to.   About Tata Sky Tata Sky Limited ('Tata Sky') is a joint venture between the Tata Sons and 21st Century Fox. Incorporated in 2001 and launched services in 2006, Tata Sky is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country. Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 2 lakh towns with over 18 million connections in India.