Press Association Partners with Rightster to Strengthen Its Online Video Distribution Strategy
Combined YouTube and global distribution strategy grows the Press Association’s international audience and reach
London, UK(23 May 2013)
The Press Association (PA) is the UK and Ireland’s national news agency and one of the latest multimedia news content providers to join Rightster’s YouTube Multi-Channel Network (MCN).
In the early stages of their strategic online video distribution initiative, PA partnered with Rightster to optimise the PA News channel on YouTube. In addition to managing this channel, Rightster will now also be marketing and distributing PA’s video content to online publisher sites around the world, thereby further extending their audience and reach.
PA’s continuing drive to deliver high-quality news, entertainment and sports content on multiple platforms aligns well with Rightster’s focus on these genres and its strength in YouTube channel management and optimisation. Since Rightster took on managing the PA News channel, subscriber numbers have more than doubled and views have increased by 78%. Much of this growth has come from audiences in the US and Canada in addition to the UK.
"Rightster's software system and audience development expertise make the task of distributing, monetising, and promoting video content through YouTube – and other channels – simple and efficient. Our close collaboration with YouTube helps our clients attract more viewers and grow audience, while using our media sales expertise to improve revenues.” said Barry Flanigan, VP of Publisher Solutions and Audience Development at Rightster. "We’re excited to support the Press Association as it continues to be a leader in multimedia content."
“We are happy to work with Rightster and the Press Association and help these two prominent organizations use the YouTube platform in new and innovative ways to reach a global audience” said Greg Dray, Head of Content Partnerships, News and Education at YouTube EMEA.
“Rightster has proven to be a valuable partner and leader in the online video distribution and marketing space”, said Tony Watson, Managing Director at the Press Association. “PA’s commitment to delivering high-quality, dynamic content stretches far beyond our own borders and this continued partnership will capitalise on our multimedia strengths and Rightster’s in online video syndication”.
For questions regarding Rightster’s services contact: press@rightster.com
-ENDS-
For further information on Rightster’s work or to speak to a senior member of their staff, please contact Heather Timmerman.
For more information about Press Association, please contact Sean Ottley.
For more information about Google, please contact Zayna Aston.
Media Contacts:
Rightster
Heather Timmerman
heather@rightster.com
+45 31 37 06 77
Press Association
Sean Ottley, Communications Manager
sean.ottley@pressassociation.com
+44 (0)20 7963 7513
Google
Zayna Aston
zayna@google.com
+44 20 7346 2942
About Rightster:
Rightster manages and operates the world’s fastest growing digital distribution, marketing and monetisation network that connects global media rights owners, publishers and marketers, providing the visibility and control required to optimise the commercial value of online video.
Rightster provides a “connect once - distribute to many” solution that allows rights holders to extend the reach of their live and pre-recorded video content to audiences globally via all the leading online media destinations, branded portals, social networking sites, connected TV/gaming platforms and specialist blogs. The solution comprises a managed suite of services that can either complement or provide a low risk alternative to in house investment in digital skills and systems.
For more information please visit: www.rightster.com
The Press Association
The Press Association is the UK's leading multimedia news agency and digital content supplier.
As well as being the home of the UK’s national newswire - which supplies news to national and regional newspapers, magazines and broadcasters - the Press Association has evolved as a provider of tailored multi-media content solutions for a broad range of businesses, brands and public sector organisations. PA’s products and services span everything from sports data APIs, hosted live blogs, and social media content to media training, page production services and TV listings.
www.pressassociation.com
PA Group
The Press Association is part of PA Group Limited, a private company with 27 shareholders, most of whom are national and regional newspaper publishers. The biggest shareholders are Associated Newspaper Holdings Limited, News International plc, Trinity Mirror plc and United Business Media plc.