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Northern Waves Announces Afternoon Agenda and Speakers

Oslo(5/14/2018) -

Northern Waves is a TV-Tech and Business Conference taking place on the 31st of May 2018. This one-day event will feature leaders, specialists and decision makers from the TV industry who will be presenting topics on how TV-technology impacts business directions of streaming service owners and the industry itself.

THE AFTERNOON PRESENTATIONS

Addressable TV & Advertisements 

People can now watch their favorite TV and video content anytime on a variety of devices, with many consumers no longer regarding the conventional TV at home as their primary screen. Advertisers can no longer count on reaching audiences with just traditional broadcast TV advertising. So how can advertisers ensure they are reaching the right viewers with the right message?

The introduction and presentations on Addressable TV advertisingat Northern Waves will explore how pay-tv operators and broadcasters increase valuefor the advertisers and at the same time make better and more personal viewer experiencesfor the consumers. A series of real-world case studies from the Scandinavian market,including commercial broadcasters as well as Pay-TV operators will explain such new TV experiences.

Additionally, Northern Waves features presentations about technologies and standards that exist today and how they are being used in the field to achieve the goals set out by Addressable TV. In the afternoon sessions we focus on how the industry can come together and agree on standards to bring better value to advertisers and users, with presentations from both TV2 Play in Denmark and Riks TV in Norway.

These are not the only topics addressed in the afternoon and it does not end there!  

The final session of the show is dedicated to broadcasters and operators to present real-world case studies from the field to showcase some of their greatest innovations and achievements in the new digital world of TV. We will also look to the future and explore how exponential technologies such as AI and machine learning will revolutionize our TV-industry in the years to come.

An entertaining and social evening with a networking jazz event follow the afternoon sessions along with a gala dinner and more networking and socializing. The evening alongside a late Norwegian summer sunset is the perfect place to be on the 31stof May 2018.

Tune in and stay tuned!

AGENDA:

Afternoon Sessions  (13.30 – 17.30)

ADVERTISEMENT & ADDRESSABLE TV

PRESENTATIONS

Addressable TV: Adverts for TV 2 PLAY - Technology, Challenges & Results

Speaker: Magnus Rask Detlif, Head of Development, TV2 Denmark

 

Adverts within Pay-TV Operator Services: Swedish Broadcasters and Operators case study

Speaker: Magnus Svensson, Media Solution Consultant, Eyevinn Technology      

 

Data-driven TV: Personalised TV experiences: Content and Advertising

Speaker: Jon Espen Nergård, Director TV Everywhere & Behavioural Data, Canal Digital

 

KEYNOTE

4th industrial revolution & the Future of TV

Presented by Ms. Silvija Seres, Entrepreneur & Scientist

 

FROM THE FIELD: CASE STUDIES

Public Broadcaster: NRK presents the future of public broadcasting

Speaker: Bjarne Andre Myklebust, Head of Distribution, NRK

 

Operator TV Analytics: Take control of your service through data

Speaker: Trond Hindenes, SRE Lead / DevOps Architect, RiksTV

 

Pay-TV operator Case Study: Android TV - in bed with the devil?

Speaker: Tone Krohn Clausen, VP / Chief Product & Digital Officer, Canal Digital

 

All international press / media enquiries to:

Matthew Birch

Project Lead – Northern Waves

D +44 (0) 203 950 4260

M +44 (0) 7876 028445

Matthew.birch@noriginmedia.com

Northern Waves
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