Mixmoov announces new partnership with LongTail Video at Streaming Media Europe 2011

Mixmoov announces partnership with LongTail video, the leading provider of affordable, self-serve video solutions for web publishers. A branded Online Video Editing service will be the first joint initiative.

London, UK(18 Oct 2011)

Mixmoov SAS, the company behind Mixmoov - the premier Online Video Editing solution today announced its partnership with LongTail video, the leading provider of affordable, self-serve video solutions for web publishers, including the JW Player. The first initiative in this partnership will be the JW Player editor, a branded Online Video Editing service that can also be accessed from a plugin for the JW Player. The beta version of the service will be demonstrated at Streaming Media Europe, and the commercial launch of the full service with the plugin integration is planned before the year-end.

Website publishers using the JW Player for videos and their viewers can equally benefit from the service. Users can import media (videos, audio and images) from multiple sources including websites, the desktop and social networks. These media can be used to create and edit videos in the intuitive editor studio. Finshed clips can either be downloaded in high quality or publshed directly to Bits on the Run, LongTail Video's Online Video Platform.

Ralph Pélamourgues, President & CEO, Mixmoov, said : "The JW Player serves video for more than a million websites and to millions of viewers. We are excited to combine our expertise in video editing with the reach of LongTail video to provide this unique service to the market. With today's growth in online video, viewers increasingly want to be co-creators and we are facilitating this with our promising partnership."

"As video increases in popularity, we're seeing consumers express an interest in customizing and sharing their video experience," said Dave Otten, CEO of LongTail Video. "This partnership makes it easier for viewers to interact with video content within the JW Player, then edit and share that video any way they choose."

Mixmoov also announced the latest release of its flagship Online Video Editor. The new Mixmoov V1.7 features expanded language support to include Japanese, easier modification of individual media item properties, and multiple minor enhancements to the interface.

About Mixmoov SAS

Mixmoov specializes in Online Video Editing. It provides a white labeled, customizable, award-winning online video editing toolbox. The on-demand and on-premise versions of Mixmoov provide online video editing for online video platforms, OEMs, websites, media agencies and enterprises. For press-related inquiries contact pr@mixmoov.com

About LongTail Video

LongTail Video is a pioneer in the online video market. The company's flagship JW Player is active on more than 1.5 million sites and streams billions of videos each month across all devices. The JW Player is used by a diverse group of publishers, ranging from Fortune 500 companies to individual bloggers. For press related inquires contact Mark Naples : MNaples@witstrategy.com