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Ipera Technology to Unveil PixelMagic Video Enhancement Technology at Embedded Systems Conference

Delivering Dramatically Improved Pixel Quality without Increasing Cost , Draining Battery Life or Increasing Network Bandwidth
San Mateo, CA(9/13/2007) -

Ipera Technology, Inc. announced today that it will unveil PixelMagic? software, a breakthrough in video enhancement, at the Embedded Systems Conference in Boston, September 19-20 at the Hynes Convention Center, Booth #200. In addition to delivering exceptionally realistic per-pixel video quality at extremely low power consumption for virtually any video codec and any video application, PixelMagic can also be easily adapted to support future formats. Streaming video providers, mobile OEMs and IC vendors who adopt PixelMagic technology will also find they can improve the video quality of their mobile video content, entertainment and communications devices without increasing their cost.

During the Embedded Systems Conference, Ipera will have a live demonstration on PCs and portable devices with PixelMagic in booth #200.

Ipera?s new patent-pending core technology has been implemented as PC software, as embedded DSP/microprocessor software for portable consumer devices and system-on-a-chip (SoC) solutions for IC companies. Designed to conserve power, PixelMagic has already been implemented in software based on an 80MHz DSP with code size under 100k bytes, or SoC with power consumption below 150 mW.

The company?s innovative algorithms solve quality issues in video applications by reducing and/or totally eliminating distortions generated by various types of codecs, as well as noise and imperfections inherent in sensors and LCD displays.

Offering broad compatibility with industry standards, PixelMagic will reduce manufacturers? time-to-market because it can be quickly implemented in a range of applications/devices and requires minimum product integration. The technology is compatible with:
? All video codec formats: H.264, VC1, DivX?, MPEG-1,2,4, H.263, raw video and any future formats
? All video formats for online video, PCs, portables, CE device and professional video applications
? Current and future VLSI manufacturing processes
? All CPU/DSP architectures

By enabling higher-quality video and images, Ipera Technology establishes a new benchmark in video-enhancement technology that spans image and video applications ranging from online video, PCs, cell phones, portable media players and digital still cameras to DTV and IPTV devices. Initial applications will include:

?Online Video ? Video is becoming as much a part of our online experience as music and photos. In-Stat analysts predict that the market for online content services worldwide is expected to expand from nearly 33 million households in 2007 to more than 110 million households by 2010.

In the US, the online video market is already a $538 million market; and Informa Telecoms & Media estimates that in 2012, online video services will earn $6.3 billion worldwide, with 65 percent of that generated in North America.

?Video Cell Phone Market - As DVB-H and T-DMB matures for cell phone TV, video will become an increasingly important added function for the cell phone and video-based advertising is expected to explode. According to Ovum, a market research firm, the
size of the mobile phone advertising market was only $45 million in 2005, but is expected to grow to $1.26 billion by 2009.

?Portable Media Player (PMP) Market - The HDD-based MP3 player will rapidly expand from an audio PMP to video PMP which playbacks audio, video and images. In-Stat predicts that sales of video-enabled units will increase from 10.2 million in 2007 to 21.6 million in 2008. With iPod? video and many video clips available for download from the Internet, video PMP will quickly grow into a mainstream portable entertainment device

AvailabilityIpera licenses its core technology as PC software, as embedded software for portable consumer devices powered by DSP or microprocessors, and as system-on-a-chip (SoC) solutions for IC companies.

About Ipera Technology, Inc.
With offices in San Mateo, CA and Shanghai, China, Ipera Technology, Inc. focuses on leveraging its patent-pending video enhancement technology to deliver extremely low-power solutions that improve the video quality of a broad range of video-enabled business and consumer products. For more information, contact Ipera at 1660 S. Amphlett Blvd, suite 250, San Mateo, CA 94402 or visit www.iperatech.com.

Ipera Technology
Editorial Contact:
Andy Marken
(408) 986-0100