EyeWonder, Inc., rich media and digital video?s fastest-growing technology innovator, today announced the launch of its AdWonder 9.0 Flash Component, the latest version of its revolutionary video and rich media advertising authoring tool. With this launch, EyeWonder has become the first Adobe solutions partner to assist the advertising community using Adobe? Flash? CS3 Professional and Flash Media server solutions.
?The AdWonder 9.0 Component will streamline production and distribution of rich media and video advertisements created using Adobe Flash CS3 Professional,? said John Vincent, CEO of EyeWonder. ?It gives agencies and advertisers what they need to focus on what they do best: leverage their creative capabilities to produce increasingly compelling rich media and interactive video advertising that drive rich results for the industry as a whole.?
AdWonder 9.0 gives agency creative personnel the power to design, build, preview, test and approve any EyeWonder rich media and video ad unit without ever leaving the Adobe Flash environment ? drastically reducing the time needed to deliver traffic-ready video and rich media ads.
"The AdWonder 9.0 Flash Component is advanced, powerful and easy to use," said Christian Anthony, CEO of New York-based Special Ops Media. "It enables us to bring our full creative capabilities to bear through Adobe's latest version of Flash and harness the richness of today's Internet to create brand experiences that fulfill and exceed campaign objectives."
With the release of the AdWonder 9.0 Flash Component, EyeWonder also announced it has been named the first and only Premier Adobe Solutions Partner focused on rich media advertising.
?Improving customer experience and providing seamless workflows are at the core of our CS3 family of products, and the integration of the AdWonder Component furthers this direction for developers using Adobe Flash CS3 Professional,? said Simon Hayhurst, director of product management, Adobe Dynamic Media. ?By providing the advertising community additional functionality within Flash authoring and Flash Media server solutions, EyeWonder shares our goal of ensuring that they can rapidly develop and easily deliver rich interactive content to the widest possible audience.?
AdWonder 9.0?s upgraded feature set will include all the popular features and advantages of AdWonder 8.1 such as work flow efficiencies, greater audience reach, creative support and the elimination of coding. For those creative agencies who have not yet upgraded from Macromedia Flash 8 to Adobe Flash CS3 Professional, EyeWonder is still fully supporting its highly-acclaimed Component 8.1.
Creative directors, media planners, agencies and publishers using AdWonder 9.0 will additionally benefit from:
? An advanced, user-friendly interface which is clearer and easier to navigate
? A new format to provide MySpaceIM support, comparable to the current AIM offering
? Enhanced publishing for formats with daughter windows
? Compatibility with all versions of ActionScript
? Efficient demo creation which enables users to create and modify demos without affecting the published ads
? Revolutionary BandwidthDetect class which allows designers to detect bandwidth for any purpose
? A cross-platform background service that provides native features that starts up automatically and is hidden during development
The AdWonder Flash Component has quickly become a preferred rich media authoring tool of the majority of the top agencies. During the last AdWonder Component release, eight out of the top ten interactive shops in the United States had adopted it within three months of its launch.
?EyeWonder?s technology is setting a new standard for worry-free deployment and execution of rich media and digital video campaigns,? said Michael Griffin, EVP of Corporate Development of EyeWonder.
?Our technology powers campaigns that can be deployed on any operating system or publisher?s website. This, combined with Flash -- the world?s most pervasive software platform, reaching more than 98 percent of all connected desktops -- will enable creative directors, media planners, agencies and publishers to get the most reach out of their rich media and video ad campaigns.?
AdWonder 9.0 is available for immediate upgrade.
Four-City Tour to Highlight AdWonder 9.0 and Adobe Flash CS3 Professional
EyeWonder and Adobe will jointly tour to demonstrate the full capabilities of AdWonder 9.0 and Adobe Flash CS3 Professional. Featuring Adobe and EyeWonder technical experts, these workshops will outline the capabilities afforded to advertisers and agencies through these new technologies. Presentations will be followed by Q&A and a cocktail hour. Locations and dates are as follows:
? Chicago ? Hotel 71
Monday, July 16
?San Francisco ? The Palomar Hotel
Tuesday, July 24
?Los Angeles ? Shutters on the Beach (Santa Monica)
Thursday, July 26
?New York ? The Shoreham Hotel
Tuesday, July 31
For more information on EyeWonder?s release of its all-new AdWonder Flash Component, its accompanying certification program or the four-city tour, please contact your regional EyeWonder representative or visit http://eyewonder.com/flashAds/flashComponent.cfm for more details. Existing users can upgrade to AdWonder 9.0 on www.UnleashTheWonder.com , where they also can check out FAQs on the AdWonder Component, Component Tips & Tricks, Wiki, Creative Showcase, and much more.
About EyeWonder, Inc
EyeWonder, Inc., is rich media and digital video?s fastest-growing innovator, empowering brands and advertisers to leverage the industry?s most comprehensive creative capabilities for online campaigns that are proven to deliver richer results. Headquartered in Atlanta, the company?s pioneering technology enables advertisers and agencies to focus their time and energy on producing the strongest interactive ad campaigns that reach across more of today's top browsers and operating systems while eliminating inefficiencies that limit creativity and slow workflow processes. Moreover, EyeWonder delivers. A 2006 Dynamic Logic study found that the EyeWonder-powered campaigns generate a 65% increase in aided brand awareness and a 34% increase in message association, and that it leads all other top rich media providers in three out of four core brand metrics.
EyeWonder services the world?s top agencies and brands, and its rich media and video ad products are accepted by more than a thousand online publishers, including Yahoo!, AOL, and MSN. For more information on Richer Media and Richer Results, please visit www.eyewonder.com.