Cleeng Tattoo 2.0 Brings More Economical, Scalable and Flexible Watermarking

Amsterdam, Netherlands (15 Apr 2016)

Cleeng, the leading provider of video e-commerce solutions, announced today the launch of the Cleeng Tattoo 2.0. This new release of the forensic watermarking solution brings lower operating costs for video publishers, improved scalability and flexibility to cope with the different use cases. 

Cleeng Tattoo is now fully compatible with the broadcasters’ existing infrastructures, and works with the leading OVP and CDN providers. Broadcasters are now able to set it up without changing their workflow, saving time and money.

By removing the CDN dependency in the watermarking process, the new Cleeng Tattoo becomes more scalable, carrying the full capabilities of the OVP’s encoding and CDN. It drastically reduces the encoding costs per stream (potentially reaching just a few cents), thus meeting the requirements of SVOD and TVOD distributors. 

With this upgrade, Cleeng Tattoo becomes capable to watermark very short clips (up to 30 sec.) and protect UHD movies with no noticeable artifact. This added flexibility will give broadcasters the opportunity to secure properly their video content. The organizations that will find biggest value in this solution are live event organizers (ex. Mayweather-Pacquiao), VOD distributors (ex. Amazon’s “Transparent” Series), film festivals, or any organization that wants to distribute sensitive niche content (finance, high-end technology, etc). 

“Cleeng Tattoo follows the Cleeng product philosophy: Amazing video e-commerce technologies, usually reserved for major broadcasters, to be available to the mass market” said Gilles Domartini, Founder and CEO of Cleeng. “Tattoo 2.0 will allow more corporations, sporting organizations, or artists to protect their valuable video assets”.

Cleeng Tattoo has been one of the most unique watermarking solutions on the market. Its main strengths are the multi-device support, compatibility, viewing experience and security. It works on any type of devices based on standard HLS format without latency. It is compatible with all the major CDN, OVP, DRM and entitlement providers, 4K resolution and the full MPEG family (HLS/H264/265 etc.). The buyer’s information is embedded into each stream, so Tattoo prevents publishers from stream and screen grabbing.

About Cleeng

Cleeng is the leading video e-commerce platform on the market and safeguards live concerts, sporting events, and conferences for leading brands like FIFA, Cirque du Soleil, TEDMED, and Dailymotion. They’re also partnered with all major OVPs.  Cleeng has mastered all the challenges associated with selling videos on all devices and supports a wide variety of business models (Live events, VOD, subscriptions, registration wall) and collect payments in more than 170 countries. Founded in 2011 by eCommerce experts, the company is currently headquartered in Amsterdam and has satellite offices in the USA, France, and Poland.