Capablue Simplifies the Connected TV Ecosystem with New Suite of Multiplatform Products

London - IP&TV World Forum stand: 297(15 Mar 2012)

Capablue, the specialist in content and commerce solutions for multiple connected devices, has launched a suite of products for the connected TV ecosystem. Connected Plus, Connected Lite, Connected Commerce and Connected Companion will enable brands and broadcasters to connect with consumers by removing the complexity of today's TV ecosystem.

Based on its unique cloud-based platform Capablue Connected, the products will enable content owners to reach new audiences worldwide across multiple connected devices without the risk and cost of developing their own platforms.

Capablue CEO Tom cape said, "Over the last few weeks we've seen broadcasters and operators call for technology providers to step up and simplify the process of connected TV. Only when we do that will consumers embrace it. Having been involved in the development of apps and connected TV services for 6 years this is something we've known for a long time and that is why we've been developing the connected platform and this new suite of products."

The Connected suite includes:

Plus - A full-service VoD platform for Film and TV content owners to distribute and monetise content across multiple devices. It combines content, social media and commerce to develop new revenue opportunities for broadcasters.

Lite - A self-contained white-labeled solution that enables clients to quickly launch interactive content and service apps for the connected TV. 

Companion- An application framework that enables broadcasters and producers to implement second screen solutions with richer content interaction, social media, user account management and enhanced advertising to support and monetise the connected TV experience.

Commerce - A retail and e-commerce TV app that helps brands and retailers become broadcasters by creating engaging TV experiences that integrate product promotion and e-commerce. The white-labelled, multi-device app solution enables brands and retailers to harness the power of the connected TV ecosystem.

Capablue's Connected suite of products will be unveiled at the IP&TV World Forum in London next week with demonstrations available on its stand (#297) throughout the show.

About Capablue

Capablue specialises in content and commerce solutions for multiple connected devices.  We help brands and broadcasters connect with consumers by removing the complexity of today's connected TV ecosystem.

We are helping define the emerging connected TV market. With an expected penetration rate of 270 million devices by 2015, this market is no longer just about apps, but about holistic content and commerce convergence.

In 2010 we launched Capablue Connected, a unique cloud-based platform enabling the distribution of content to multiple-connected devices including PCs, Smart TVs, Android and IOS mobile, tablets and games consoles. The platform integrates content, social media and commerce - developing new revenue opportunities for broadcasters and brands through exploiting the fact that TV is now connected to the internet.

Our Connected suite of products - Plus, Lite, Commerce and Companion - enables broadcasters and brands to enhance the value of their content by creating exciting new commercial solutions that exploit the fact that TV is now connected to the internet. 

Customers on the Connected platform include M&S TV, Playboy TV and DigiTop's Karaoke Superstar.