Streaming Media Europe: Industry Announcements


Add Your Press Release

Streaming Media Europe provides this section as a service to its readers and customers.

Please read our new press release policy, effective February 1, 2022.

Press releases are subject to approval by the editorial staff of Streaming Media Europe and may be edited or altered for length and clarity, or to remove unsubstantiated and unverifiable claims.

All content presented within the press release section is that of the submitter. Streaming Media Europe does not necessarily endorse such content and bears no responsibility or liability for its accuracy.


Adap.tv Audience Path Advances Nielsen OCR and ComScore vCE Optimization and Measurement

U.S.(09 Jan 2014)

We are excited to announce that the latest version of Audience Path platform for advertisers is available to customers.  The highlights from our latest cycle of product upgrades includes expanded support of Nielsen’s and comScore’s measurement solutions.


These solutions are available directly from the Adap.tv platform through the video ad industry’s first App Center.   Lets look at each of the key features in more detail:
 

Expansion of the Nielsen OCR and comScore vCE app in more global markets

The programmatic video phenomenon is not just happening in the US and UK – video is going global, and the need for technology that can scale as quickly is key to capitalizing on that growth.

To that end, we are pleased to announce an expanded roll-out of the Nielsen Online Campaign Ratings (OCR) and comScore validated Campaign Essentials (vCE) apps in our App Center, a centralized place to discover, integrate and manage best-in-breed ad technologies for TV and video.

Available earlier this year in the United States and United Kingdom, Nielsen’s OCR is now available in Australia and all global markets where Nielsen is supported. Users in those regions can now access and activate OCR to offer audience guarantees based on Nielsen’s measurement methodology.

comScore’s validated Campaign Essentials (vCE) is also available in the U.S., U.K. and Australia through Adap.tv’s App Center. With vCE, Adap.tv’s clients can take advantage of deeper campaign insights into the composition of target audiences, in-flight reporting and daily alerting for convenient and effective video ad campaign management. The comScore integration ensures that Adap.tv’s global clients will be among the first to access future upgrades to the vCE ad delivery validation solution.

Support for 3rd-party login credentials within Nielsen OCR app
Simplifying the user experience is really important to us. Nobody wants to have to use multiple different websites and services to get things done. To that end, customers can now use their own Nielsen account to track campaigns running through the Adap.tv Audience Path console when installing the Nielsen App. 

This simplifies the reporting process for our users, integrating Nielsen’s solutions directly into the Adap.tv platform for a more seamless experience. Customers will use their account relationship with Nielsen to pay them for the use of the Nielsen OCR app.

Updates to comScore’s vCE App to support viewability

Adap.tv has expanded its app support of comScore’s vCE to include viewability. Customers can now use the same comScore vCE app for both audience measurement and viewability. This update also includes campaign-level installation of the comScore vCE app, which provides additional flexibility for advertisers when choosing key performance indicators for their video campaigns.

Additional information for these updates can be found in the Adap.tv console, or contact your Adap.tv's advertiser client services team at advertisers.marketplace@adap.tv.