The Importance of Quality Control in OTT Video Applications

As OTT becomes an increasingly important mechanism for the delivery of broadcast quality content, understanding how every step of the delivery chain is performing is becoming critical. The monetization of content relies on being able to capture and retain viewing customers and to do that requires compelling content and a great experience. If the customer experience is poor it is now easier than ever for customers to churn to new suppliers.

This paper outlines the challenges faced by content providers in ensuring that that experience is as good as it can be. It provides an overview of the technologies involved in delivering OTT content, the differences between Quality of Service and Quality of Experience and why it is vital to monitor the actual content being delivered every step of the way.