Biographical Information
Tom Williams
Chief Executive, Ostmodern
Tom Williams is Chief Executive at Ostmodern, a London-based agency that works with leading media, broadcast and sport brands to define product strategies, develop innovative solutions and build services that deliver tangible competitive advantage, whether on desktop, mobile, tablet or TV.
Articles for Tom Williams
Children’s OTT: Standing Out in a Congested Market
19 Jun 2018
OTT services targeting kids need to keep four things in mind: content, convenience, user experience, and safety.
Changing the Game: Will OTT Smash the Sports Content Arena?
27 Jul 2017
Traditional broadcasters are challenged by upstart online platforms that are doing a better job serving connected consumers. The trick is to join with OTT, but do so in a way that enhances—not overwhelms—the experience.
What Broadcasters Can Learn From Netflix
06 Sep 2016
Netflix may still rule the over-the-top world, but broadcasters can succeed with their own VOD services by both learning from Netflix and playing to their own strengths.