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Woomi TV App Launches on Samsung Sets
Connected TV platform aims to be on half of the world's smart TVs by the middle of the year.

Less than a month ago at CES, Miniweb began the worldwide rollout of Woomi, its connected TV destination, and now Woomi is available on all UK Samsung smart TVs and Blu-ray Disk Players that feature the Internet@TV portal.

Miniweb is a cloud-based video distributor for connected TVs. The Woomi platform works by letting publishers control their own branding. Content owners provide Woomi with feeds and metadata for their content. The Woomi platform lets content owners reach a wide audience without having to develop their own app for each type of connected TV.

This launch marks the beginning of Woomi's European rollout. It expects to have Woomi on more than half the world's connected TVs by mid-2011.

"We encourage publishers and device manufacturers to embrace connected TV. This is the future of TV and that is why we have created a unique marketplace for them. We are not streaming video or acquiring rights, but are acting as an agent or retailer. We enable our content partners to keep their brand identity and business model, and promote and monetize their content on as many TVs as possible," explains Jerome de Vitry, Miniweb's CEO.

The Woomi platform offers viewers search, discovery, and recommendation tools. While there is a charge to viewers for premium content, a single payment mechanism works for all the platform's paid offerings.

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