Upcoming Industry Conferences
Streaming Forum CONNECT [19 August 2020]
Content Delivery Summit [5 October 2020]
Streaming Media West CONNECT [6-7 October 2020]
Past Conferences
Streaming Media East CONNECT [2-3 June 2020]
Content Delivery Summit [1 June 2020]
Streaming Media West [19-20 Nov 2019]
Esport & Sports Streaming Summit [19-20 Nov 2019]
OTT Leadership Summit [19-20 Nov 2019]
Video Engineering Summit [19-20 Nov 2019]
Live Streaming Summit [19 Nov 2019]

Western Europe SVOD Market Tops €2B in 2015, Will Top €3B in 2016
While the U.K. is the biggest spender for subscription video-on-demand services, some smaller countries have high averages.

Spending on subscription video-on-demand (SVOD) services in Western Europe was greater than €2 billion in 2015, reports the market research company IHS Markit. That figure will grow to €3 billion by the end of 2016.

The biggest spender in the region is the U.K., which will generate over €1 billion in SVOD spending by the end of 2017. It makes up 35 percent of all Western European SVOD spending, a percent that will remain constant through 2020.

A few small markets produce big SVOD returns. The Nordic countries—Sweden, Norway, Denmark, and Finland—as well as Belgium, the Netherlands, and Switzerland, are outspending larger neighbors on SVOD services. For example, while Germany counted 26.9 million broadband households in 2015, Sweden had 3.2 million, and Norway had 2.1 million, the Nordic countries had far higher average SVOD spending. In Norway, the average broadband household spend on SVOD services was €89.46, while in Sweden it was €23.16. The German average was only €6.06.

By 2020, IHS predicts that Norway's SVOD spending will be €318.3 million, equivalent with Spain and Italy which have four times as many broadband-enabled households.

Netflix and Amazon's international expansion has played a large role in Western Europe's increased SVOD spending: “When Netflix launched in the U.K., total consumer spending on SVOD in Western Europe more than doubled to €307.6 million in 2012. By the end of 2014, that figure had more than trebled to €1.1 billion due to Netflix’s European expansion and the launch of Amazon Prime in the U.K., Germany, and Austria.”

Related Articles
Informitv's first Multiscreen Index suggests that a rise in pay TV subscriptions worldwide is a long-term trend
DisneyLife will cost £9.99 per month, and will include time-limiting parental controls and the ability to download content for offline viewing.
Just as Netflix's domestic growth is tapering, its international investment is paying off. Netflix will have more international than domestic subs by 2018.
Brits love SVOD services, but are no longer as fond of cable, satellite, and DVD box sets, claims a survey from Zuora and YouGov.
Many households in Eastern Europe still get channels through analog pay TV, but that will largely be supplanted by digital in the next five years.