Upcoming Industry Conferences
Streaming Media West [19-20 November 2019]
Live Streaming Summit [19 November 2019]
Past Conferences
Streaming Media East 2019 [7-8 May 2019]
Live Streaming Summit [7-8 May 2019]
Content Delivery Summit [6 May 2019]
Streaming Forum [26 February 2019]

Streaming Media
Magazine

Winter 2019
Subscribe


Digital Editions

Current Issue:
Spring 2019 (Sourcebook) 

 

 

 


TV Viewing Down in the U.K., Up in France, says IHS Research
Italy is the biggest TV viewer in Europe, but Americans watch even more. Catch-up services are popular in the U.K.

Which countries watch the most TV? The researchers at IHS have created a study on television viewing times that shows some interesting trends.

Of the countries studied, Italy logged the most TV time with 4 hours and 37 minutes per day in 2014. That figure includes broadcast, online, and pay TV. While Italy saw a steep decline in viewing in 2007, viewing has grown every year since. IHS says that high unemployment has led to a large amount of linear TV viewing. Italy's online viewing is low compared to other countries.

Traditional TV viewing in the U.K. fell to a record low in 2014, with the average at around 3 hours. That's down 14 minutes from 2013. Additionally, Brits averaged 43 minutes each day watching recorded shows on services such as Sky+ and YouView. IHS notes that U.K. viewers were early adopters of catch-up services.

IHS finds that online services are growing in France, but not as quickly as in the U.K., and that traditional broadcast TV is popular in Germany. Across the Atlantic, U.S. average viewing times are high at almost 6 hours per day. IHS says this is because Americans often turn on a TV for background noise, instead of a radio. Online long-form viewing is strong in the U.S., thanks to services like Netflix, Amazon Prime, and Twitch.

Related Articles
Without the burden of shiny disc delivery, Netflix's streaming-only approach is cannibalizing physical media content sales in countries where internet penetration and mobile device usage is way above average.
Programmatic online video ad sales are growing faster in some countries than others, but will count for over half of revenue by 2020.
More channels are creating over-the-top direct-to-consumer subscription services, changing the meaning of what a channel is and what it provides.
Netflix is now available on 32 percent of all connected devices in the U.S., making it the de facto rival to any other video service in the country.
Some of the web's biggest sites escape without paying their share, French politicians believe. The YouTube tax clears its first hurdle.