Study Charts Growth and Rising Quality of Online TV in Germany
Mobile video and live events are driving the country's strong growth in online video.
Online TV services in Germany have seen use rise by 17 percent in the past year. That's one of the items found in "Web TV Monitor 2012," a study created by Goldmedia, a strategy consultant based in Berlin, and commissioned by BLM (Bavarian Regulatory Authority). The study is based on a survey of German online TV research.
There are 1,424 online TV services in the country, the survey finds. Combined, they receive 194 million video views each day. Twenty percent of those views current come from mobile devices.
Besides use, the survey looks at the growing professionalism of the German online TV market. The field is consolidating, it says, and 78 percent of all videos are created in-house.
As in other regions, live video is growing in importance. The London Olympic Games led to new live video viewing records.
The survey sees strong growth ahead for video-on-demand (VOD). The average VOD viewing time was 9 minutes in 2011, compared to 11 minutes today. The average time for a live streaming session has grown from 25 minutes to 28 minutes in the past year.
Those interested in more can download the study for free from Goldmedia. The site is accessible in English and German.
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