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StickyAds.tv Gains €3.1M Series B Funding
Ad exchange and video ad network will develop new technology and expand into other European markets.

Video ad network and ad exchange StickyAds.tv announced today that it has raised €3.1 million in Series B funding. The company is based in Paris, and also has an office in Spain. The round was led by Ventech, joining previous investor ISAI.

StickyAds.tv will use the funds to increase its presence in Europe, where it aims to become a leading player. It also plans to expand into other crucial European markets, including Germany.

"This investment will allow us to accelerate our technology development and our European expansion to build a European leader," says Hervé Brunet, CEO and co-founder of StickyADS.tv. The company launched in 2009, and lists TF1, Fox Network, MTV, and Disney as partners.

StickyAds works with top 500 advertisers, connecting them with premium publishers to serve ads on computers, smartphones, tablets, and connected TVs. It runs StickyXchange, which it says is the second largest video marketplace in France (after Google). StickyXchange uses proprietary technology to offer real-time bidding for 200 premium publishers.

"We are impressed by the achievements that the team has delivered both in terms of market share and proprietary technology," says Claire Houry, general partner at Ventech.

On Friday, online video advertising network Tremor Video filed for an IPO to raise up to $86.3 million.