Parrot Analytics Measurement System Charts Real-Time Demand
With Parrot's demand ratings, broadcasters and OTT providers can measure the popularity of content streamed from any service.
Parrot Analytics has announced a measurement system that provides a real-time look at the demand for online content. Called Demand Rating, the system can look at individual countries and chart views across platforms.
According to Parrot, the measurement system combines artificial intelligence with hundreds of billions of data points. Using Demand Rating, professionals can compare the popularity of Scream Queens to Narcos in different parts of the world, the company suggests. They could compare the real-time demand for House of Cards and Transparent in Denmark.
The Demand Rating system provides an overall look at the demand for a certain show in multiple countries using a ratings number. Parrot's system is able to provide real-time measures of all streamed content no matter what service the content originates from.
Benefits of Demand Rating, the company says, include providing cross-platform competitive intelligence, enhancing marketing and ROI campaigns, and improving strategic planning.
Parrot makes Demand Rating accessible to customers through an online dashboard. Its API allows the dashboard to be integrated into custom software, and the company creates custom intelligence reports for clients.
Parrot Analytics launched its service in September, with BBC Worldwide signing on as a client. The company has offices in Beverly Hills, California, and Auckland, New Zealand.
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