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Global IPTV Market to Reach $117.1B by 2025 Due to Surging Demand
The shift from cable to app-based viewing is happening all around the world, and telecoms are poised to take advantage of it.

The global IPTV marketing is experiencing high growth, with a compound annual growth rate (CAGR) of 13.7 percent. According to Grand View Research, the global IPTV market will be worth $117.1 billion U.S. by 2025.

The reason for the surge is simple: People love app-based online entertainment services, and they want more. The telecoms have noticed and are adding IPTV services to their offerings. That growth in demand is leading to improvements in compression, transmission, and watermarking. Telecoms will work with TV manufacturers to create TVs with built-in set-top boxes. Grand View expects strong growth in India, where the government has begun digitizing cable TV and direct-to-home services.

Look for strong growth in subscription entertainment services, which will see an 11.1 percent CAGR through 2025. The Asia-Pacific region will have the most IPTV subscribers, showing a CAGR of 8.0 percent through 2025. However, the highest CAGR will be in Latin America, where a shift from digital terrestrial TV to IPTV and cable will lead to a rate of over 21.0 percent.

The rise of IPTV will be felt most acutely by traditional pay TV companies. Cable companies will need to diversify their offerings, adding IPTV options alongside their usual packages, for example. 

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