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Disney+ Is the #3 SVOD Service in the UK, According to Omdia Survey
Disney+'s catalog including Pixar, Marvel, and Star Wars propelled the service to a 16.8% market share in its first month, just behind Netflix and Amazon Prime Video.

Disney+ didn't launch in the UK until March 24, but within a month it became the third most-popular SVOD service in the region, according to research from Omdia. The service—which boasts Disney, Pixar, Marvel, Star Wars, and other blockbuster properties—had achieved a 16.8% market share by the end of April, with 4.3 million subscribers.

It's still well behind the top two SVOD services. Netflix leads the way with 58.4% market share, and Amazon Prime Video holds 46.9% market share. Still, Disney+ leapt ahead of NOW TV, Apple TV+, and others. 

“Disney+ arrived in the U.K. just as COVID-19 social distancing and quarantine measures commenced,” says Maria Rua Aguete, senior research director, video, TV and advertising for Omdia. “Streaming services like Disney+ and Netflix have become the biggest winners during the lockdown as consumers have sought new entertainment experiences to keep themselves entertained. The content and user experience offered by these services have proven to be their key differentiators. In particular, the current catalogs offered by these services have become increasingly alluring to viewers, given than the pandemic has halted production of new video content.”

Disney+ has also quickly moved into the top tier of SVOD services elsewhere. It's the #4 service in the United States, with a 25% market share. Netflix remains on top with 60%, followed by Amazon Prime Video at 47% and Hulu at 29%.

Omdia (the result of the recent merger between the research divisions of Informa Tech and HIS Markit) conducts an online survey twice annually to examine consumer behaviour. The full report is available for download for a fee.

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