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Chromecast Now Shipping More Units Than Apple TV, Finds IHS
Netflix is now available on 32 percent of all connected devices in the U.S., making it the de facto rival to any other video service in the country.

While Apple had been distributing more Apple TVs than Google was shipping Chromecast devices, that changed in the first quarter of 2016, finds IHS research. Google shipped 3.2 million Chromecasts that quarter, compared to 1.7 million set-top boxes from Apple. The two market leaders perform similar functions, but offer different experiences and prices: The Chromecast sells for $35 USD and doesn't include a user interface, while the Apple TV is a premium product at $149 USD.

IHS predict that Chromecast will continue to dominate the market: “We anticipate that this reversal will persist,” says Merrick Kingston, principal analyst for the connected home at IHS Technology. “Since the introduction of the fourth-generation Apple TV, Apple and Google have pursued vastly different strategies.”

IHS also finds that Netflix, the leading subscription video-on-demand service, reaches 339 million connected devices in the U.S., or 32 percent of the full connected device landscape.

“Netflix’s reach is a testament to the company’s unrivalled device strategy,” Kingston says. “The service’s ubiquity turns Netflix into a de facto rival—and, on occasion, complement—to any other given video offering in the U.S.”

The data comes from IHS's latest Connected Device Market Monitor, a quarterly report that looks at trends in the connected device and OTT markets.

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