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Brightcove Unveils Android SDK, Templates for Flash 10.1
Android support is crucial to the fragmented mobile video experience, says Brightcove.
Learn more about the companies mentioned in this article in the Sourcebook:

As it's shown with support for HTML5 and the iPad, Brightcove is committed to supporting the increasingly fragmented mobile video world. Today it adds another element with support for Android devices

Brightcove is offing tools for both app creation and browser streaming. Companies want to provide both experiences, a Brightcove representative said. For app creation, the online video platform (OVP) is releasing a software development kit (SDK) for Android. This set of code libraries will let developers quickly add video to any kind of app, whether it's related to news, politics, celebrities, or anything else.

Pre-built components let developers add video players and playlists. In the near future, Brightcove will add components for pushing video to social feeds such as Twitter and Facebook, adding cover flow navigation, and showing lists of popular and related content.

For browser-based mobile use, Brightcove is offering mobile templates for Adobe's Flash Player 10.1. The templates deliver an optimized experience across a range of mobile devices (including Android) and offer device detection and cloud transcoding. Android users running the 2.2 version of the OS can download Flash Player 10.1 from the Android Market.

A number of companies will announce Android video initiatives later this summer, says a Brightcove representative. AOL, Atlantic Records, National Geographic, The New York Times, and Sun Media plan to use Brightcove's Flash Player 10.1 templates.

Both solutions are available immediately and are free to Brightcove customers.

While Apple's iOS is by far the dominant operating system (OS) for Internet-enabled mobile device, Google's Android OS is trending upward while iOS is trending down.

"Publishers of all kinds want to make sure their content is available regardless of device or platform and to deliver the same experience available on the desktop to mobile devices," says David Mendels, Brightcove's president and chief operating officer. "Brightcove is committed to removing the complexity and costs associated with cross-platform, multi-device video publishing, and our expanded support for delivering high quality video on Android mobile devices is another example of how we are delivering on this promise."

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