Upcoming Industry Conferences
Streaming Media West [13-14 November 2018]
Live Streaming Summit [13-14 November 2018]
Streaming Forum [26 February 2019]
Past Conferences
Streaming Media East 2018 [8-9 May 2018]
Live Streaming Summit [8-9 May 2018]
Content Delivery Summit [7 May 2018]
Streaming Forum [27 February 2018]

Biggest Netflix Markets Outside U.S.: Nordics, Germany, Australia
The first global network isn't popular in all countries, however. France, for one, is not a big fan, and a French law prevents it from showing new movies.

Thanks in part to the high cost of cable and satellite television service in the United States, the U.S. is the biggest market for subscription video-on-demand (SVOD) service Netflix, accounting for 44 percent of its global audience. After that, Netflix's biggest markets are the Nordics, Germany, and Australia. That information comes from research company eMarketer which notes that strong broadband connectivity in the Nordic countries makes over-the-top (OTT) services more appealing. Netflix recently saw a surge in Germany after it released its first German-language series. As for Australia, eMarketer notes that Netflix does best in countries where English is widely spoken. The company has also made smart partnerships with telcos down under which helped it grow.

One market where Netflix performs poorly is France, thanks to a variety of factors. For one, French viewers prefer dubbed programming to subtitled, but Netflix rarely provides dubbing due to the extra cost. Also, a French law prevents films from appearing on any streaming services for 36 months after their showings in theaters. 

While Netflix failed to meet its subscriber forecasts this week leading to a momentary dip in its stock price, eMarketer predicts that it will capture a nearly 44 percent share of the total OTT subscription market this year. Also, 32.1 percent of all digital video viewers will use an SVOD service at least once a month this year. 

Related Articles
Netflix may still rule the over-the-top world, but broadcasters can succeed with their own VOD services by both learning from Netflix and playing to their own strengths.
The largest online networks are moving away from licensed Hollywood movies and toward premium original series, rapidly changing the TV industry.
At NAB, execs from Amazon, Netflix, 20th Century Fox, and Warner Bros. shared their insights into how virtualized workflows in the cloud are helping them meet international demand
In a marked shift from almost a decade ago, a consolidated UK broadcaster VOD service is on the cards after the UK media regulator appeared to greenlight such a development.
Let's get this out of the way: Netflix won't be carrying live sports. But, one Netflix exec said at IBC, "We never say never."