Upcoming Industry Conferences
Streaming Media West [19-20 November 2019]
Live Streaming Summit [19 November 2019]
Past Conferences
Streaming Media East 2019 [7-8 May 2019]
Live Streaming Summit [7-8 May 2019]
Content Delivery Summit [6 May 2019]
Streaming Forum [26 February 2019]

Streaming Media
Magazine

Winter 2019
Subscribe


Digital Editions

Current Issue:
Spring 2019 (Sourcebook) 

 

 

 


BBC iPlayer App Expands to 11 European Countries
Expatriates and others have two subscription offerings for streaming the best of the BBC.

The popular BBC iPlayer app is no longer confined to the U.K.: the broadcaster announced today that's it will offer a subscription iPad app for 11 European countries.

The included countries are Austria, Belgium, France, Germany, Italy, Luxembourg, Ireland, the Netherlands, Portugal, Spain, and Switzerland. The BBC chose to expand to Europe first as it's home to more British expatriates, who make a natural audience for the app. A future rollout by BBC Worldwide may cover the United States, Canada, and Australia.

The European app offers two subscription plans. Viewers can get a free subscription that lets them watch 10 to 12 hours of long-form content each month, or they can pay €6.99 (around $9.90 US) monthly for a plan that lets them download shows onto their iPads for later viewing.

By offering downloadable content, the European app is getting something that the U.K. version lacks. That shows a difference in strategy: the U.K. version is for immediate catch-up viewing, while the multi-country version is for enjoying a range of programming without ties to the broadcaster's schedule.

The BBC will monetize free subscriptions with 15- and 30-second pre-roll advertising. The U.K. version lacks advertising, as viewers subsidize the service with their yearly TV license.

Related Articles
Two of the main architects behind the BBC iPlayer and planned VOD service YouView have left the corporation, following each other in a matter of weeks
BBC finds that cable and DSL rates improving, leading to greater use of high-res streams.
Additionally, Sky makes Sky Anytime+ available to customers using any Internet provider.
iPlayer had a standout year, thanks in part to new features like the ability to download programmes for offline viewing.
The subscription video-on-demand Global iPlayer is shutting down, and the iPlayer is seeing declining usage at home.