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Getting Ready for Video Over 5G: How Should the Industry Prepare?
With operators at risk of a ‘build it and they will come' approach, can a converged video contribution and delivery network monetize 5G?

The lack of a business case for the fifth-generation cellular network belies the recent fulsome pronouncements made by operators and chip makers about its potential as a game-changer.

Nokia, for example, talks about innovating “the global nervous system” which it describes as “a seamless web of interconnected intelligence that underpins our digital lives.”

Intel has said 5G will “enable new experiences across a variety of industries and categories including automotive, virtual reality, artificial intelligence, homes, buildings, factories, cities and infrastructure.”

Ericsson sees no impediment to 5G’s success. “Since 5G networks are designed to operate with ‘slices’, allowing traffic to be segmented according to their specific requirements such as latency or bandwidth constraints,” says Giles Wilson, CTO, head of portfolio & architecture, solution area TV & media, at Ericsson. “5G can usefully be ‘all things to all people’ without significant compromise. This is one of its clear advantages.”

Operators, chipset developers, and handset makers are jostling to set new performance benchmarks and to deploy upgraded elements of the 4G standard in advance of a global agreement on the technology, regulation, and market for 5G.

“This is undoubtedly the elephant in the room,” says CCS Insight principal analyst, operators, Kester Mann (right). “For all the proofs of concept and ‘world first’ demonstrations, the mobile industry appears little closer to establishing solid business cases to justify the significant investment required.”

Intel is not alone in attempting to define the main industry verticals that operators will want to monetize. Missing from the list is media and entertainment (M&E), something that mobile operator EE—owned by U.K. telco BT—is keen to put front and center of the global agenda.

“We are pushing the industry in the direction of M&E as a vertical alongside automotive, broadband, manufacturing, and e-health,” says Matt Stagg, who is responsible for video and content technologies at EE.

The initial goal is to define what M&E means in this space. “It is about convergence,” explains Stagg. “5G is more than mobile. It encompasses the contribution and distribution of all media and entertainment.”

That ranges from IPTV and 4K/8K video to outside broadcast cameras, live as well as linear video, video on demand (VOD) and caching, the CDN and virtual/augmented reality.

“Longer-term it is about looking at the potential of 5G as replacement for DTT [digital terrestrial television],” says Stagg. “We are at an early stage of defining this, but we believe convergence means using the same technology for all TV and video delivery mechanisms rather than using different formats. Because you get less fragmentation the [data] flows end to end and you can streamline the process. We also include radio (and audio) in this to an extent.”

While 8K will be inclusive of the ultimate 5G specification, Stagg is dismissive of any near-term broadcast applications using the network.

“Even 4K is limited because content is limited,” he says. Far more important from a monetization point of view is the ability to offer more video particularly around live events. He points out that only around 10 percent of all video captured at a live event (such as a football match) is actually distributed. The transition to IP and remote production architectures combined with distribution over 5G will permit far more of the in-game assets—such as streams from player cams—to be monetized.

EE argues that the technology should be disconnected from the application and that unicast, multicast, and broadcast should underpin all verticals.

“Convergence is not just for streamlining video,” Stagg says. “You need to broadcast information to cars that tells the [automated system] when a traffic light is red, for example. Sending the same data to each car is inefficient and adds latency and demand on the network.”

Reinvigorated 4G

This work is already in progress as operators worldwide look to deploy and promote upgraded versions of 4G, elements of which will evolve into the 5G network.

“You can’t afford to focus on 5G without evolving 4G—the two are inseparable,” says Stagg. “You can’t underinvest in 4G and then leapfrog into 5G. It’s not like 3G to 4G, which were completely separate systems. 5G will be built on top of the other from a radio perspective.”

Variously marketed as 4.5G, 4.9G, LTE Advanced Pro, or Gigabit LTE, CCS Insight calls a reinvigorated 4G “incredibly disruptive.”

“Network operators see Gigabit LTE as an opportunity to extend the return on their investments in 4G networks,” says CCS Insight’s Ben Wood.

The analyst says video will represent the main monetization opportunity for telcos in serving more data over a ramped-up 4G. “Given consumers’ insatiable appetite for connectivity on the go, expect telcos to sway consumers to sign up to bigger bundles,” suggests CCS Insight’s vice president, multiplay and media, Paolo Pescatore.

How Should Publishers Prepare?

“Ultimately, most of the content today is developed for the big screen and then adapted for smaller screens,” Pescatore points out. “Expect most, if not all, content and media owners to continue with this approach. However, some content owners are thinking about developing solely for mobile screens. We don’t foresee any significant changes that need to be undertaken for 5G; not only is it still too early to say, but no changes have previously been made for 3G or 4G.”

The way in which we use devices and interact with our surroundings will shift, just as it has previously with 3G and 4G. According to Futuresource Consulting, the targeted download rate is 20Gbps and the upload rate is 10Gbps. This means we will have fibre-like performance available on-the-go.

“From a content perspective, we could see UHD downloads, access and live sharing or streaming across multiple devices, and higher-quality file formats (i.e., super-high-quality audio),” says Futuresource market analyst Tristan Veale. “Mobile video publishers don’t have to be concerned with tailoring video to a mobile audience, rather they can be concerned with monetizing the content which they are producing for larger screens as they have the access speeds to deliver it.”

Driven by higher-access bandwidths, IP, and more capable devices, Ericsson also foresees less requirements for video publishers to prepare content specifically for mobile. “Mobile delivery generally now uses the same delivery protocols, technologies, and video profiles as generic OTT [over-the-top],” says Wilson. “As we move to 5G, we will see this become even more ubiquitous and video delivered over mobile will include full HD and UHD profiles.”

Pre-5G Upgrades and Standardization

On the radio side, the 4G upgrades includes using massive multiple-input, multiple-output (MIMO) antennas, a way of combining multiple antennas into devices to increase the throughput dramatically without moving to 5G. Operators are also looking at carrier aggregation, another feature which can be implemented before the 5G standard is ratified. This combines multiple spectrum bands into a single device with more throughput and capacity.

Sixty-eight 4.5G networks were commercially deployed worldwide in 2016, and the number of networks deployed this year is expected to reach 120, according to Chinese handset brand Huawei.

5G promises to revolutionise not just video but the entire ecosystem of connected devices. 

Nokia, for one, has released a massive MIMO adaptive antenna as part of its 4.5G upgrade; it can boost speeds up to 1Gbps, which is the nominal 5G target. The antenna uses 3D beam-forming, where mobile signals are targeted directly to devices, rather than broadcast in all directions. 3D beamforming will form part of the 5G spec.

Early commercial rollout for 5G is expected mid-2020, the rough date that ITU Radiocommunication (ITU-R) is expected to ratify a standard.

As part of that process, the 3GPP (a collaboration between telco associations to make a globally applicable standard) is working toward standardization of a new access technology named 5G New Radio (NR). The first phase of 5G NR specifications—3GPP Release 15—is expected to be completed next year. The second part—Phase 2 Release 16—is expected to be completed in late 2019, allowing for commercial deployment from 2022 onwards.

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