Dynamic Ad Insertion: Addressable Advertising at TV Scale
In this extended session, Google shares its experience working with broadcasters implementing DAI into their distribution workflows and discusses some of the challenges this technology faces.
Dynamic Ad Insertion (DAI) allows moving the complexity associated with in-video ad insertion from the player/device into the cloud. Stitching ads into the stream serverside guarantees a seamless, TV-like user experience whilst keeping the advantages of 1:1 addressability of digital advertising. This extended session aims to share Google’s experience working with broadcasters implementing DAI into their distribution workflow and discuss some of the challenges this technology is facing.
David Uhlmann, Video Solutions Consultant - Google
Robert Curwen, Video Solutions Lead - Google
The vast majority of young adults skip online video and TV ads at least some of the time, making them hard for marketers to reach.